Found 71 results for your keywords: publisher=Academy of Marketing Science
Hal. Awal Sebelumnya 1 2 3 4 Berikutnya Hal. Akhir

Multigeneration innovation diffusion: the impact of intergeneration time

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(Lehmann, Donald R.) (Pae, Jae H.)

Investigating industry context effects in consumer-firm relationships: preliminary results from a…

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(Singh, Jagdip) (Nijssen, Edwin)

Retrospective and prospective views on the marketing/finance interface

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(Hyman, Michael R.) (Mathur, Ike)

An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…

1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)

Market-focused strategic flexibility: conceptual advances and an integrative model

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(Grohmann, Bianca) (Johnson, Jean L.) (Lee, Ruby Pui) (Wan) (Saini, Amit)

Consumer switching costs: a typology, antecedents, and consequences

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(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Service failure and recovery: the impact of relationship factors on customer satisfaction

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(Ganesan, Shankar) (Hess, Ronald L.) (Klein, Noreen M.)

The structure of reseller goals and performance in marketing channels

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(Etzel, Michael J.) (Achrol, Ravi S.)

Factors influencing the likelihood of customer defection: the role of consumer knowledge

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(Srivastava, Rajendra K.) (Capraro, Anthony J.) (Broniarczyk, Susan)

Effect of environmental dynamism on relational governance in manufacturer-supplier relationships:…

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(Joshi, Ashwin W.) (Campbell, Alexandra J.)

An empirical test of trust-building processes and outcomes in sales manager-salesperson relations…

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(Bellenger, Danny N.) (Brashear, Thomas G.) (Boles, James S.) (Brooks, Charles M.)

A look to the future of JAMS: three years out, thirty years out...

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(Zinkhan, George M.)

The Theoretical underpinnings of customer asset management: a framework and propositions for the …

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(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth N.)

The Theoritical underpinnings of customer asset management: a framework and propositions for futu…

1
(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

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(Yi, Youjae) (Jeon, Hoseong)

New product launch strategy for network effects products

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(Lee, Yikuan) (O\'Connor, Gina Colarelli)

The Relationship between shareholder wealth effects, diversity, and publicity as a marketing stra…

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(Pandey, Vivek K.) (Shanahan, Kevin J.) (Hansen, Scott W.)

On the trait atecedents and outcomes of service worker job resourcefulness: a hierarchical model …

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(Mowen, John C.) (Brown, Tom J.) (Licata, Jane W.) (Harris, Eric G.)

The Impact of high-quality firm achievements on shareholder value: focus on Malcolm Baldrige and …

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(Balasubramania, Siva K.) (Mathur, Ike) (Thakur, Ramendra)

The effect of management commitment to service quality on employees' affective and performance ou…

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(Babakus, Emin) (Yavas, Ugur) (Karatepe, Osman M.) (Avci, Turgay)
Hal. Awal Sebelumnya 1 2 3 4 Berikutnya Hal. Akhir