Found 1552 results for your keywords: publisher=Marketing
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Commentaries and Rejoinder to "Trade-off Aversion as an Explanation for the Attraction Effect: A …

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(Rao, Akshay R.) (Hedgcock, William) (Bettman, James R.) (Yoon, Carolyn) (Huettel, Scott A.) (Payne, John W.) (Gonzalez,, Richard)

Trade-off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance I…

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(Rao, Akshay R.) (Hedgcock, William)

Assessing When Increased Media Weight of Real-World Advertisements Helps Sales

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(MacInnis, Deborah J.) (Weiss, Allen M.) (Rao, Ambar G.)

Form versus Function: How the Intensities of Specific Emotions Evoked in Functional versus Hedoni…

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(Mahajan, Vijay) (Chitturi, Ravindra) (Raghunathan ,Rajagopal)

Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge

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(Kirmani,, Amna) (Zhu, Rui (Juliet))

The Impact of Regulatory Focus on Adolescents' Response to Antismoking Advertising Campaigns

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(Pechmann, Cornelia) (Zhao,, Guangzhi)

Brand Synergy Effects in Multiple Brand Extensions

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(Shine, Byung Chul) (Park, Jongwon) (Jr., Robert S. Wyer)

Shopper Response to Bundle Promotions for Packaged Goods

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(Foubert, Bram) (Gijsbrechts, Els)

Measuring Consumer and Competitive Impact with Elasticity Decompositions

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(Steenburgh, Thomas J.)

An Econometric Model of Location and Pricing in the Gasoline Market

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(Chan, Tat Y.) (Padmanabhan, V.) (Seetharaman, P. B.)

Estimating Disaggregate Models Using Aggregate Data through Augmentation of Individual Choice

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(Chen, Yuxin) (Yang, Sha)

A Discrete: Continuous Model for Multicategory Purchase Behavior of Households

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(Chintagunta, Pradeep K.) (Song, Inseong)

Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Custo…

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(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)

Optimal Marketing Strategies for a Customer Data Intermediary

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(Sudhir, K.) (Pancras, Joseph)

Brand-Level Effects of Stockkeeping Unit Reductions

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(Zhang, Jie) (Krishna, Aradhna)

A Model of Consumer Learning for Service Quality and Usage

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(Gupta, Sunil) (Ansari, Asim) (Iyengar, Raghuram)

Consumer Packaged Goods in the United States: National Brands, Local Branding

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(Dhar, Sanjay K.) (Bronnenberg, Bart J. ,) (Dubé,Jean) (Pierre)

The Shopping Momentum Effect

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(Khan, Uzma) (Huber, Joel) (Dhar, Ravi)

Hedging Your Bets and Assessing the Outcome

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(Xie, Ying) (Grant,, Susan Jung)

Estimating Promotion Response When Competitive Promotions Are Unobservable

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(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir