Found 4349 results for your keywords: subject="AI in Marketing"
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Hedging Your Bets and Assessing the Outcome

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(Xie, Ying) (Grant,, Susan Jung)

Estimating Promotion Response When Competitive Promotions Are Unobservable

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(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)

To Lease or to Buy? A Structural Model of a Consumer's Vehicle and Contract Choice Decisions

1
(Siddarth, S.) (Dasgupta, Srabana) (Risso, Jorge Silva) ()

New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep

1
(Shankar, Venkatesh) (Sorescu, Alina) (Kushwaha, Tarun)

Blending Cobrand Personalities: An Examination of the Complex Self

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(Monga, Alokparna Basu) (Gesk, Loraine Lau) ()

Thinking inside the Box: Why Consumers Enjoy Constrained Creative Experiences

1
(Moreau, C. Page) (Dahl, Darren W.)

Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays

1
(Ariely, Dan) (Amir, On)

How to Attract Customers by Giving Them the Short End of the Stick

1
(Staelin, Richard) (Lo, Alison K. C.) (Jr,, John G. Lynch)

Getting Emotional about Health

1
(Aaker, Jennifer L.) (Agrawal, Nidhi) (Menon, Geeta)

Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation

1
(Chandon, Pierre) (Wansink, Brian)

Competitive Pricing of Information: A Longitudinal Experiment

1
(Sarvary, Miklos) (Christen,, Markus)

Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer In…

1
(Chintagunta, Pradeep K.) (Vilcassim, Naufel J.) (Chu, Junhong)

Another Reason Academics and Practitioners Should Communicate More

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(Lodish, Leonard M.)

How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: Nat…

1
(Kruger, Michael W.)

Journal of Marketing Research in the New Competitive Journalistic Environment

1
(Huber, Joel)

Marketing the Unfamiliar: The Role of Context and Item-Specific Information in Electronic Agent R…

1
(Weitz, Barton A.) (Sujan, Mita) (Sujan, Harish) (Cooke,, Alan D. J.)

An Empirical Comparison of Logit Choice Models with Discrete versus Continuous Representations of…

1
(Andrews, Rick L.) (Currim, Imran S.) (Ainslie, Andrew)

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate…

1
(Kacker, Manish) (Bruggen, Gerrit H. van) (Lilien,, Gary L.)

The Role of Issue Valence and Issue Capability in Determining Effort Investment

1
(Mittal, Vikas) (Ross, William T.) (Tsiros, Jr., Michael)

Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice

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(Lee, Angela Y.)
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