Found 256 results for your keywords: subject="Brand equity"
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Analisis Pengaruh Social Media Communications, Brand Equity, dan Satisfaction terhadap Behavioral…

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(Agung Nugroho (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Muhammad Ishmael Raffly Geneva Widhairto)

Pengaruh Employer Brand Equity terhadap Turnover Intention: Mediasi Ganda Employee Engagement dan…

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(Fanny Martdianty (Pembimbing/Promotor)) (Mohammad Mustaqim (Penguji)) (Imbuh Sulistyarini (Penguji)) (Muhammad Hafidz Fadhila)

Dampak dari Consumer Values Terhadap Intensi Menyebarkan Video Iklan dan Brand Equity dari Produk…

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(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Anna Gratia)

Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari O…

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(Elevita Yuliati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anwar Hasyim)

Pengaruh Social Media Marketing Activities terhadap Brand Equity: Perusahaan Retail Indonesia

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(Rizal Edy Halim (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Fitri Yani Rossa Safira)

Pengaruh Persepsi Etika Konsumen Terhadap Brand Affect, Brand Image dan Brand Equity Nasabah Reta…

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(Anna Amalyah Agus (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Rafael Isaiah Rahaynanto) (Rambat Lupiyoadi (Penguji))

Pengaruh Digital Environmental, Social, and Governance (DESG) dimediasi Customer Attitudes terhad…

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(Fandis Ekyawan (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Aranda Yogi Nugroho)

The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equi…

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(Agung Nugroho (Penguji)) (Sumiyarto (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Ahmad Farhan Kusumawardhana)

Return on marketing: using customer equity to focus marketing strategy

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(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

Revenue premium as an outcome measure of brand equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

Product placement

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(La Ferle, Carrie) (Edwards, Steven M.)

Pengaruh brand equity dan customer value terhadap customer satisfaction rumah sakit

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(Sujani) (Harjoko, I Edhy)

Pengaruh kredibilitas program berita terhadap ekuitas merek seputar Indonesia RCTI

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(Setiawan, Budi) (Yuanita, Irma) (Nurmalina, Rita)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

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(Sirianni, Nancy J.) (Bitner, Mary Jo et all)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

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(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga H.)

Aktiva tak berwujud

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(Lisvery, Saoria) (Ginting, Irma Yosephine)

A Conjoint approach for consumer- and firm-level brand valuation

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(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)

Valuing branded businesses

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(Mizik, Natalie) (Jacobson, Robert)

Conceptualizing and measuring the monetary value of brand extensions: the case of motion pictures

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(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Consumer-based brand equity and firm risk

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(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)
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