Found 268 results for your keywords: subject="Brand equity"
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Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

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(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

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(Brasel, S. Adam) (Gips, James)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Customer Equity: An Integral Part of Financial Reporting

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(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)

Monitoring the Dynamics of Brand Equity Using Store-Level Data

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(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)

Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …

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(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

Passing the Torch: Intergenerational Influences as a Source of Brand Equity

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(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)

Revenue Premium as an Outcome Measure of Brand Equity

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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Return on Marketing: Using Customer Equity to Focus Marketing Strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Brands as Signals: A Cross-Country Validation Study

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(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)

Memahami Advertising Element Pada Media Dan Generasi Berbeda Dalam Membangun Brand Equity: Pendek…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Nurdin Sobari (Penguji)) (Ignatius Heruwasto (Penguji)) (Ganto Novialdi)

Pengaruh Social Media Brand-related Communication terhadap Brand Equity dan Consumer Response pad…

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(Rifelly Dewi Astuti (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Gregorius Adhisakti Pradana)

Pengaruh Ekuitas Merek dan Atribut Pariwisata Ramah Muslim Terhadap Niat Kunjungan Kembali Wisata…

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(Sri Daryanti (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Zidan Nabila Akmal)

Anteseden Halal Destination Brand Equity dan Pengaruhnya terhadap Tourist Motivation dan Travel R…

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(Nurdin Sobari (Pembimbing/Promotor)) (Rifelly Dewi Astuti (Penguji)) (Rhenald Kasali (Penguji)) (Vinesya Jeanette Sasmitawidjaja)

Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi …

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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Muhammad Zhillan Ghifari)

Pengaruh Social Media Marketing Activities Terhadap Brand Equity pada Merek Kosmetik Lokal: Peran…

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(Elevita Yuliati (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Ummu Thoybah)

The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Yeshika Alversia (Penguji)) (Alya Putri Maharani)

Antecedents of Halal Brand Equity: Studi tentang Sektor Halal Cosmetics pada Pelanggan Muslimah I…

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(Imam Salehudin (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Rambat Lupiyoadi (Penguji)) (Anisah Nur Afifah)

Dampak dari Consumer Values Terhadap Intensi Menyebarkan Video Iklan dan Brand Equity dari Produk…

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(Elevita Yuliati (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Tengku Ezni Balqiah (Penguji)) (Anna Gratia)
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