Found 256 results for your keywords: subject="Brand equity"
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Strategic brand management : building, measuring, and managing brand equity 5th

2
(Keller, Kevin Lane) (Swaminathan, Vanitha)

Analisis Pengaruh Brand Experience, Brand Love, dan Brand Engagement Terhadap Brand Equity Pada P…

1
(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Sri Daryanti (Penguji)) (Mohammad Dimas Adisaputra)

Pengaruh Brand Equity, Status Consumption, Social Media Marketing, dan Brand Trust terhadap Purch…

1
(Sumiyarto (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Rushli Fauzan (Penguji)) (Arthur Ferdinand Anondo)

The Effect of Social Media Marketing on Consumer-based Brand Equity: Understanding The Mediating …

1
(Ira Iriyanty (Pembimbing/Promotor)) (Elevita Yuliati (Penguji)) (Sri Daryanti (Penguji)) (Narendra Krishna Triwardhana)

Optimasi Social Media Marketing: Meningkatkan Customer-Based Brand Equity Toyota di JABODETABEK

1
(Rushli Fauzan (Pembimbing/Promotor)) (Ira Iriyanty (Penguji)) (Imam Salehudin (Penguji)) (Agam Anggaraksa)

Pengaruh Ekuitas Merek dan Atribut Pariwisata Ramah Muslim Terhadap Niat Kunjungan Kembali Wisata…

1
(Sri Daryanti (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Hapsari setyowardhani (Penguji)) (Zidan Nabila Akmal)

Pengaruh Perceived Value terhadap Co-Brand Equity, Co-Brand Preference, dan Continuance Intention…

1
(Nurdin Sobari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Haryo Prabowo Sigit Purwanto)

The Influence of The Social Media Marketing Efforts of Luxury Brands on Consumer-Based Brand Equi…

1
(Agung Nugroho (Penguji)) (Sumiyarto (Penguji)) (Triza Mudita (Pembimbing/Promotor)) (Ahmad Farhan Kusumawardhana)

Return on marketing: using customer equity to focus marketing strategy

1
(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

Revenue premium as an outcome measure of brand equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kusum L.)

Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)

Pengaruh brand equity dan customer value terhadap customer satisfaction rumah sakit

1
(Sujani) (Harjoko, I Edhy)

Pengaruh kredibilitas program berita terhadap ekuitas merek seputar Indonesia RCTI

1
(Setiawan, Budi) (Yuanita, Irma) (Nurmalina, Rita)

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

1
(Sirianni, Nancy J.) (Bitner, Mary Jo et all)

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…

1
(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga H.)

Aktiva tak berwujud

1
(Lisvery, Saoria) (Ginting, Irma Yosephine)

A Conjoint approach for consumer- and firm-level brand valuation

1
(Jedidi, Kamel) (Ferjani, Madiha) (Jagpal, Sharan)

Valuing branded businesses

1
(Mizik, Natalie) (Jacobson, Robert)

Conceptualizing and measuring the monetary value of brand extensions: the case of motion pictures

1
(Hennig-Thurau, Thorsten) (Houston, Mark B.) (Heitjans, Torsten)

Consumer-based brand equity and firm risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)
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