Found 181 results for your keywords: subject="Brand image"
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Pengaruh Multidimensional Platform Value dan Service Quality Terhadap Perceived Value, Platform B…

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(Daniel Tumpal Hamonangan Aruan (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Gita Gayatri (Penguji)) (Fristyan Pradipta)

Peran Social Media Marketing Activities Untuk Meningkatkan Customer Based Brand Equity (CBBE) dan…

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(Karto Adiwijaya (Penguji)) (Triana Rahajeng Hadiprawoto (Pembimbing/Promotor)) (Triza Mudita (Penguji)) (Hanggowo Wicaksono)

Efektivitas Social Media Marketing Activity dalam Membangun Brand Equity dan Trust Pasien serta P…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Adi Zakaria Afiff (Penguji)) (Nabila Mu'taz Dzakiyya)

Pengaruh Brand Love Terhadap Brand Authenticity, Brand Image, Continuous Purchase Intention, dan …

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Gita Gayatri (Penguji)) (Nurdin Sobari (Penguji)) (Azarine Nurfairuz Kalyana)

Anteseden dari Kesetiaan Konsumen Pengguna Aplikasi Jamsostek Mobile (JMO) terhadap Perceived Bra…

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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (T. Ezni Balqiah (Penguji)) (Gita Gayatri (Penguji)) (Meta Riani Siahaan)

Analisis Pengaruh Sustainable Marketing Terhadap Customer Loyalty Toyota di Indonesia

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(Hapsari Setyowardhani (Pembimbing/Promotor)) (Rambat Lupiyoadi (Penguji)) (Aswin Dewanto Hadisumarto (Penguji)) (Muhammad Fahriansyah)

Analisis Sentimen Bear Brand Nestle saat Pandemi Covid-19 di Media Sosial Twitter

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(Arga Hananto (Pembimbing/Promotor)) (Anna Amalyah Agus (Penguji)) (Fauzan Kamil) (Arviansyah (Penguji))

Pengaruh citra celebrity endoser pada brand image terhadap purchase decision : studi kasus endose…

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(Nurdin Sobari (Pembimbing/Promotor)) (Mohamad Renaldo Erco)

The Power of effective response and cognitive structure in product-trial attitude formation

1
(Kim, Jooyoung) (Morris, Jon D.)

The effect of electronic word of mouth, message source credibility, information quality on brand …

1
(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)

Community relations 2.0

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(Fichman, Robert G.) (Kane, Gerald C.) (Gallaugher, John) (Glaser, John)

Brand-specific leadership: turning employees into brand champions

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(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

How brand community practices create value

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(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

Gender dimensions of brand personality

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(Grohmann, Bianca)

The Importance of a general measure of brand engagement on market behavior: development and valid…

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(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Between two brands: a goal fluency account of brand evaluation

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(Labroo, Aparna A.) (Lee, Angela Y.)

When will a brand scandal spill over, and how should competitors respond?

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(Roehm, Michelle) (Tybout, Alice M.)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

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(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

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(Yeung, Catherine W.M.) (Wyer, Robert S.)
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