Found 180 results for your keywords: subject="Brand image"
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Analisis Faktor-Faktor yang Mempengaruhi Niat Membeli Kembali Merek Produk Modest Fashion pada Mu…

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(Arga Hananto (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Nissa Ghulma Ratnasari (Penguji)) (Filzanny Rafa Faza Mutia)

Purchase Intention Konsumen Gen Z Terhadap Produk Kecantikan Hijau

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(Rambat Lupiyoadi (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Rafi Arnaldy)

Pengaruh Negara Asal dan Brand Image terhadap Keputusan Pembelian Muslim di Indonesia dengan Peng…

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(Karto Adiwijaya (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Agung Nugroho (Penguji)) (Deandra Putra Lubis)

Analisis Sentimen Bear Brand Nestle saat Pandemi Covid-19 di Media Sosial Twitter

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(Arga Hananto (Pembimbing/Promotor)) (Anna Amalyah Agus (Penguji)) (Fauzan Kamil) (Arviansyah (Penguji))

Pengaruh citra celebrity endoser pada brand image terhadap purchase decision : studi kasus endose…

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(Nurdin Sobari (Pembimbing/Promotor)) (Mohamad Renaldo Erco)

The Power of effective response and cognitive structure in product-trial attitude formation

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(Kim, Jooyoung) (Morris, Jon D.)

The effect of electronic word of mouth, message source credibility, information quality on brand …

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(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)

Community relations 2.0

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(Fichman, Robert G.) (Kane, Gerald C.) (Gallaugher, John) (Glaser, John)

Brand-specific leadership: turning employees into brand champions

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(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

How brand community practices create value

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(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

Gender dimensions of brand personality

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(Grohmann, Bianca)

The Importance of a general measure of brand engagement on market behavior: development and valid…

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(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Just give me another change: the strategies for brand recovery from a bad first impression

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(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Between two brands: a goal fluency account of brand evaluation

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(Labroo, Aparna A.) (Lee, Angela Y.)

When will a brand scandal spill over, and how should competitors respond?

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(Roehm, Michelle) (Tybout, Alice M.)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

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(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

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(Yeung, Catherine W.M.) (Wyer, Robert S.)

Technology as an enabler of the global branding of retail financial services

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(Wright, April)

Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…

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(Hsieh, Ming H.)

Impression management using typeface design

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(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)
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