Found 177 results for your keywords: subject="Brand image"
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Faktor yang Mempengaruhi Repurchase Intention Pada Kosmetik Korea Selatan yang Belum Bersertifika…

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(Liyu Adhi Kasari Sulung (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Fethin Damayanti)

Pengaruh citra celebrity endoser pada brand image terhadap purchase decision : studi kasus endose…

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(Nurdin Sobari (Pembimbing/Promotor)) (Mohamad Renaldo Erco)

The Power of effective response and cognitive structure in product-trial attitude formation

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(Kim, Jooyoung) (Morris, Jon D.)

The effect of electronic word of mouth, message source credibility, information quality on brand …

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(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)

Community relations 2.0

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(Fichman, Robert G.) (Kane, Gerald C.) (Gallaugher, John) (Glaser, John)

Brand-specific leadership: turning employees into brand champions

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(Morhart, Felicitas M.) (Herzog, Walter) (Tomczak, Torsten)

How brand community practices create value

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(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

Gender dimensions of brand personality

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(Grohmann, Bianca)

The Importance of a general measure of brand engagement on market behavior: development and valid…

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(Sprott, David) (Czellar, Sandor) (Spangenberg, Eric)

Just give me another change: the strategies for brand recovery from a bad first impression

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(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Between two brands: a goal fluency account of brand evaluation

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(Labroo, Aparna A.) (Lee, Angela Y.)

When will a brand scandal spill over, and how should competitors respond?

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(Roehm, Michelle) (Tybout, Alice M.)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

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(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

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(Yeung, Catherine W.M.) (Wyer, Robert S.)

Technology as an enabler of the global branding of retail financial services

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(Wright, April)

Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…

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(Hsieh, Ming H.)

Impression management using typeface design

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(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

The Role of spokescharacters as advertisement and package cues in integrated marketing communicat…

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(Garretson, Judith A.) (Burton, Scot)

The Reciprocal effects of brand equity and trivial attributes

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(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

Peran halal country image dan halal branding constructs pada industri makanan halal : pengaruhnya…

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(Dr. Tengku Ezni Balqiah (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Pembimbing/Promotor)) (Kusnandar, Arief) (Gita Gayatri, SE., MM., Ph.D (Penguji))
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