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subject="Brand loyalty"
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Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating …
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(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Adelia Farhana Soebroto)
Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi …
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(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sumiyarto (Penguji)) (Muhammad Zhillan Ghifari)
Analisis Pengaruh Psychological Empowerment pada Brand Community Commitment dalam Membangun Loyal…
1
(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Sri Daryanti (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Fathia Humayro Hamidah)
Analisis Pengaruh Tanggung Jawab Sosial Perusahaan dan Pemasaran Hijau Terhadap Reputasi dan Loya…
1
(Gita Gayatri (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (Fandis Ekyawan (Penguji)) (Farrell Hafizh Fathana Pribadi)
Dampak Brand Engagement in Self-Concept terhadap Brand Loyalty dan Positive Word-of-Mouth: Studi …
1
(Rizal Edy Halim (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Elevita Yuliati (Penguji)) (Danika Krista)
Pengaruh Persepsi Konsumen tentang Brand Activism terhadap Brand Loyalty : Argumen “Setiap U Be…
1
(Fandis Ekyawan (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Maududi Muhammad Lubis)
Analisis Pengaruh Idol Worship terhadap Brand Loyalty Konsumen Penggemar Kpop Idol di Indonesia
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(Elevita Yuliati (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Triana Rahajeng Hadiprawoto (Penguji)) (Magdalena Christianti)
Analisis Pengaruh Perceived Brand Globalness & Perceived Brand Localness Sebagai Strategi Brandin…
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(Sumiyarto (Pembimbing/Promotor)) (Rushli Fauzan (Penguji)) (Abimanyu Tuwuh Sembhodo) (Dwi Widiastri (Penguji))
Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis o…
1
(Liu-Thompkins, Yuping) (Tam, Leona)
Speed of replacement": modeling brand loyalty using last-move data
1
(Seetharaman, P.B.) (Che, Hai)
Are Women more loyal customers than men? gender differences in loyalty to firms and individual se…
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(Bijmolt, Tammo H.A.) (Melnyk, Valentyna) (Osselaer, Stijn M.J. van)
Does customer demotion jeopardize loyalty?
1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)
Getting brand communities right
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(Fournier, Susan) (Lee, Lara)
Social identity and the service-profit chain
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(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)
Private-label use and store loyalty
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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Delight by design: the role of hedonic versus utilitarian benefits
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(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
Peran kepercayaan pada merek dan kepuasan dalam menjelaskan loyalitas pada merek (studi empirik p…
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(Setyawan, Anton A.)
An Extended paradigm for measurement analysis of marketing constructs applicable to panel data
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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
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(Yi, Youjae) (Jeon, Hoseong)
Consumer switching costs: a typology, antecedents, and consequences
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(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)
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