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Hal. Awal
Sebelumnya
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Hal. Akhir
The Breakaway brand: how great brands stand out
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(Kelly, Francis J.) (Barry Silverstein)
Kellog on branding: the marketing faculty of the kellog school of management
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(Alice M. Tybout) (Tim Calkins)
Marketing aesthetics: the strategic management of brands, identitiy, and image
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(Schmitt, Bernd)
The making of a name: the inside story of the brands we buy
1
(Rivkin, Steve) (Fraser Sutherland)
Legendary brands: unleashing the power of story telling to create a winning marketing strategy
1
(Vincent, Laurence)
Reputation marketing, building and sustaining your organization's great asset
1
(Marconi, Joe)
Brand portfolio strategy: creaing relevance, differentiation, energy, leverage, and clarity
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(Aaker, David A.)
Brand asset management: driving profitable growth through your brands
1
(Davis, Scott M.)
The Ultimate CRM handbook: strategies and concepts for Building enduring customer loyalty and pro…
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(John G. Freeland)
IMC: Using advertising and promotion to build brands Tom Duncan
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(Duncan, Tom)
Strategic brand management: building, measuring, and managing brand equity
1
(Keller, Kevin Lane)
The expressive organization: linking identity, reputation, and the corporate brand
1
(Hatch, Mary Jo) (Schultz, Majken) (Holten Larsen, Mogens)
Deep branding on the Internet: understanding and increasing the impact of the web on your brands,…
1
(Braunstein, Marc) (Levine, Edward)
Experiential marketing how to get customer to sense, feel, think, act, and relate to your company…
1
(Schmitt, Bernd H.)
Pengaruh brand name, product involvement dan consumer ethnocentrism terhadap purchase intention p…
1
(Fahmi, Rhadinal) (Dr. Chairy (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati, S.E., M.Si., Ph.D (Penguji)) (Dr. Rifelly Dewi Astuti, S.E., M.M (Penguji))
Analisis pengaruh brand knoledge dan brand relationship pada pembelian saat ini dan masa yang aka…
1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Ferdi Yudha Aditya)
Apakah perbedaan foreign - local related brand store berpengaruh ? suatu studi perbandingan brand…
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(Adi Zakaria Afiff (Pembimbing/Promotor)) (Adzhani, Neysha)
Analisis faktor-faktor yang mempengaruhi keputusan penggunaan produk perawatan kulit : (Studi kas…
1
(John D. Rembeth (Pembimbing/Promotor)) (Merry Peny Widiastuti)
Kegagalan Elemen Merek : Menganggap Merek Sekedar Cap
1
(Suhendro, Purjono Agus)
Membangun citra, menumbuhkan loyalitas
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(Abe, Burhanuddin)
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