Found 490 results for your keywords: subject="Brands"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Creating a corporate identity for a $20 billion start-up: Lucent Technologies

1
(Greyser, Stephen A.) (Phillips, Peter L.)

How is Manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

On Bramnds and World of Mouth

1
(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)

Multitier Store Brands and Channel Profit

1
(Amaldoss,Wilfred) (Shin, Woochoel)

All That Is Users Might Not Be Gold: How Labeling Products as User Designed Backfires in the Cont…

1
(Fuchs, Christoph) (Prandelli, Emanuela et all)

Perceptions versus performance when managing extensions: new evidence about the role of fit betwe…

1
(Carter, Robert E.) (Curry, David J.)

Statistical benefits of choices from subsets

1
(Zeithammer, Robert) (Lenk, Peter)

Does in-store marketing work? effects of the number and position of shelf facings on brand attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Does Quality win? network effects versus quality in high-tech markets

1
(Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh)

Private-label use and store loyalty

1
(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)

Can Knockoffs knock out your business?

1
(Nunes, Paul F.) (Mulani, Narendra P.)

Mad about plaid

1
(Kirby, Julia)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)

The Effects of ingredient branding strategies on host brand extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Building brand community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

How business cycles contribute to private-label success: evidence from the United States and Europe

1
(Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Lamey, Lien) (Deleersnyder, Barbara)

How country characteristics affect the perceived value of web sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

National brands, local branding: conclusions and future research opportunities

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Another reason academics and practitioners should communicate more

1
(Lodish, Leonard M.)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir