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Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

When Do Losses Loom Larger Than Gains?

1
(Ariely, Dan) (Huber, Joel) (Wertenbroch, klaus)

Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Model…

1
(Bonfrer, Andre) (Chintagunta K. Pradeep) (Bell R. David)

Brand Counterextensions: The Impact of Brand Extension Success Versus Failure

1
(Kumar, Piyush)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta, Sachin) (Singh, P. Vishal) (Hansen, T. Karsten)

Heterogeneous Conjoint Choice Designs

1
(Sandor, Zsolt) (Wedel, Michel)

Pengaruh Theory of Planned Behavior terhadap Intensi Untuk Berwisata di Destinasi Wisata Berkelan…

1
(Ignatius Heruwasto (Pembimbing/Promotor)) (Vityasi Nurul Iman Widyarso) (Arnold Japutra (Penguji)) (T Ezni Balqiah (Penguji))

Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services

1
(Sun Baohong) (Li Shibo) (Wilcox T. Ronald)

Heterogeneous Conjoint Choice Designs

1
(Wedel Michel) (Sándor Zsolt ,)

Modeling Preferences for Common Attributes in Multicategory Brand Choice

1
(Gupta Sachin) (Vishal Singh P.) (Hansen T. Karsten)

Brand Counterextensions: The Impact of Brand Extension Success versus Failure

1
(Kumar Piyush)

The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs

1
(Nowlis M. Stephen) (Shiv Baba)

New Empirical Generalizations on the Determinants of Price Elasticity

1
(Pieters G. M. Rik) (Heerde J. Van Harald) (Bijmolt H. A. Tammo)

How Do Intentions Affect Loss Aversion?

1
(Novemsky Nathan) (Kahneman Daniel)

Three Cheers--Psychological, Theoretical, Empirical--For Loss Aversion

1
(Camerer Colin)

The Boundaries of Loss Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects

1
(Arentze A. Theo) (Oppewal Harmen) (Timmermans J. P. Harry)

Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges

1
(Agustin Clara) (Singh Jagdip)

Incentive-Aligned Conjoint Analysis

1
(Ding Min) (Grewal Rajdeep) (Liechty John)

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

1
(Okada Mina Erica)

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

1
(Amaldoss Wilfred) (Jain Sanjay)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir
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