Found 215 results for your keywords: subject="Consumer attitude"
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Human brands: investigating antecedents to consumers' strong attachment to celebrities

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(Thomson, Matthew)

From fear to loathing? how emotion influences the evaluation and early use of innovations

1
(Wood, Stacy L.) (Moreau, C. Page)

Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?

1
(Bosmans, Anick)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

The impact of cognitive intertia on postconsumption evaluation processes

1
(Mattila, Anna S.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

Customer knowledge development: antecedents and impact on new product performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Price is unfair! a conceptual framework of price fairness perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

Firms reap what they sow: the effects of shared values and perceived organizational justice on cu…

1
(Netemeyer, Richard G.) (Maxham, James G.)

Consumer-company identification: a framework for understanding consumers' relationships with comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)

To have and to hold: the influence of haptic information on product judgments

1
(Peck, Joann) (Childers, Terry L.)

Making healthful food choices: the influence of health claims and nutrition information on consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

The Concept of hope and its relevance to product evaluation and choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Reference price research: review and propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Social influence of brand community: evidence from European Car Clubs

1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

The Impact of cobranding on customer evaluation of brand counterextensions

1
(Kumar, Piyush)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)
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