Found 211 results for your keywords: subject="Consumer attitude"
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An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

The Power of effective response and cognitive structure in product-trial attitude formation

1
(Kim, Jooyoung) (Morris, Jon D.)

Responses to humorous ads

1
(Zinkhan, George M.) (Zhang, Yong)

Corporate hypocrisy: overcoming the threat of inconsistent corporate social responsibility percep…

1
(Wagner, Tillmann) (Lutz, Richard J.) (Weitz, Baron A.)

Customer reactions to emotional labor: the roles of employee acting strategies and customer detec…

1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Walsh, Gianfranco)

The Female economy

1
(Silverstein, Michael J.) (Sayre, Kate)

Creating Value In An Economic Crisis

1
(Clinton, Bill)

Preventing digital music piracy: the carrot or the stick?

1
(Sinha, Rajiv K.) (Mandel, Naomi)

Consumer negative voice and firm-idiosyncratic stock returns

1
(Luo, Xueming)

Just give me another change: the strategies for brand recovery from a bad first impression

1
(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

The Influence of incidental affect on consumers' food intake

1
(Inman, J. Jeffrey) (Wansink, Brian) (Garg, Nitika)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

The impact of cognitive intertia on postconsumption evaluation processes

1
(Mattila, Anna S.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

The Timing of repeat purchases of consumer durable goods: the role of functional bases of consume…

1
(Grewal, Rajdeep) (Mehta, Raj) (Kardes, Frank R.)

Waiting for the web: how screen color affects time perception

1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)
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