Found 211 results for your keywords: subject="Consumer attitude"
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Pengaruh Informational Determinants, Personal Determinants, dan Negative Reviews terhadap Purchas…

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(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Audry Dwithabakti Tungki)

Faktor-Faktor yang Memengaruhi Niat Belanja Online: Sikap Konsumen terhadap Source Characteristic…

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(Arviansyah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Yeshika Alversia (Penguji)) (Farah Diba)

The Role of Involvement: Analyzing The Effect of The Healthy Food Brands’ Social Media Pages on…

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(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Sharinne Elmyra Tambu) (Karto Adiwijaya (Penguji)) (Ira Iriyanty (Penguji))

The Effects of expert and consumer endorsements on audience response

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(Wang, Alex)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

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(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

The Power of effective response and cognitive structure in product-trial attitude formation

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(Kim, Jooyoung) (Morris, Jon D.)

Responses to humorous ads

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(Zinkhan, George M.) (Zhang, Yong)

Customer reactions to emotional labor: the roles of employee acting strategies and customer detec…

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(Hennig-Thurau, Thorsten) (Groth, Markus) (Walsh, Gianfranco)

The Female economy

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(Silverstein, Michael J.) (Sayre, Kate)

Creating Value In An Economic Crisis

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(Clinton, Bill)

Just give me another change: the strategies for brand recovery from a bad first impression

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(Chattopadhyay, Amitava) (Muthukrishnan, A.V.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

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(Yeung, Catherine W.M.) (Wyer, Robert S.)

The impact of cognitive intertia on postconsumption evaluation processes

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(Mattila, Anna S.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

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(Yi, Youjae) (Jeon, Hoseong)

The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…

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(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Reciprocal effects of brand equity and trivial attributes

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(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

The Timing of repeat purchases of consumer durable goods: the role of functional bases of consume…

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(Grewal, Rajdeep) (Mehta, Raj) (Kardes, Frank R.)

Waiting for the web: how screen color affects time perception

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(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

When corporate image affects product evaluations: the moderating role of perceived risk

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(Batra, Rajeev) (Gurhan-Canli, Zeynep)

The Effect of conceptual and perceptual fluency on brand evaluation

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(Lee, Angela Y) (Labroo, Aparna)
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