Found 201 results for your keywords: subject="Consumer attitudes"
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Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

The impact of cognitive intertia on postconsumption evaluation processes

1
(Mattila, Anna S.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

Customer knowledge development: antecedents and impact on new product performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Effect of corporate social responsibility on customer donations to corporate-supported nonpro…

1
(Lichtenstein, Donald R.) (Drumwright, Minette E.) (Braig, Bridgette M.)

The Price is unfair! a conceptual framework of price fairness perceptions

1
(Monroe, Kent B.) (Xia, Lan) (Cox, Jennifer L.)

Firms reap what they sow: the effects of shared values and perceived organizational justice on cu…

1
(Netemeyer, Richard G.) (Maxham, James G.)

Consumer-company identification: a framework for understanding consumers' relationships with comp…

1
(Bhattacharya, C.B.) (Sen, Sankar)

To have and to hold: the influence of haptic information on product judgments

1
(Peck, Joann) (Childers, Terry L.)

Making healthful food choices: the influence of health claims and nutrition information on consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

The Concept of hope and its relevance to product evaluation and choice

1
(MacInnis, Deborah J.) (De Mello, Gustavo E.)

Reference price research: review and propositions

1
(Mazumdar, Tridib) (Raj, S.P.) (Sinha, Indrajit)

How organizational complaint handling drives customer loyalty: an analysis of the mechanistic and…

1
(Homburg, Christian) (Furst, Andreas)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Social influence of brand community: evidence from European Car Clubs

1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

The Impact of cobranding on customer evaluation of brand counterextensions

1
(Kumar, Piyush)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

The Timing of repeat purchases of consumer durable goods: the role of functional bases of consume…

1
(Grewal, Rajdeep) (Mehta, Raj) (Kardes, Frank R.)

Waiting for the web: how screen color affects time perception

1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

When corporate image affects product evaluations: the moderating role of perceived risk

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(Batra, Rajeev) (Gurhan-Canli, Zeynep)
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