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Hal. Awal
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Hal. Akhir
Is CEO pay too high and are incentives too low? a wealth-based contracting framework
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(Core, John E.) (Guay, Wayne R.)
Customer Equity Drivers and Future Sales
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(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty
1
(Sinha, Rajiv K.) (Thompson, Scott A.)
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Breaking through Fast-Forwarding: Brand Information and Visual Attention
1
(Brasel, S. Adam) (Gips, James)
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
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(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)
Customer Equity: An Integral Part of Financial Reporting
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(Skiera, Bernd) (Villanueva, Julian) (Wiesel, Thorsten)
Monitoring the Dynamics of Brand Equity Using Store-Level Data
1
(Balachander, Subramanian) (Kalwani, Manohar U.) (Sriram, S.)
Analisis Google Trend tentang krisis Keuangan dan Faktor Spesifik Bank terhadap Simpanan Perbanka…
1
(Permata Wulandari (Pembimbing/Promotor)) (Ririen Setiati Riyanti (Penguji)) (Dwi Nastiti Danarsari (Penguji)) (Muhammad Iqbal Maulana)
Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale …
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(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)
Passing the Torch: Intergenerational Influences as a Source of Brand Equity
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(Wilkie, William L.) (Moore, Elizabeth S.) (Lutz, Richard J.)
Revenue Premium as an Outcome Measure of Brand Equity
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(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)
Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…
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(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)
Return on Marketing: Using Customer Equity to Focus Marketing Strategy
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(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)
Firm performance and CEO turnover in China: implications for Chinese equity markets and corporate…
1
(Prime, Penelope B.)
Achieving Marketing Objectives through Social Sponsorships
1
(Simmons, Carolyn J.) (Becker-Olsen, Karen L.)
Brands as Signals: A Cross-Country Validation Study
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(Erdem, Tulin) (Valenzuela, Ana) (Swait, Joffre)
Do corporations benefit from divesting to private equity acquirers? An empirical investigation
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(Nary, Paul)
the European m&a industry: a market in the process of construction
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(Campa, Jose Manuel) (Moschier, Caterina)
Managing joint ventures
1
(Beamish, Paul W.) (Lupton, Nathaniel C.)
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