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The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…
1
(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
Consumer-Based Brand Equity and Firm Risk
1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)
When Customer Love Turns into Lasting Hate: The Effects of Relationship Strength and Time on Cust…
1
(Gregoire, Yany) (Tripp, Thomas M.) (Legoux, Renaud)
Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…
1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networkin…
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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)
The Impact of Counterfeiting on Genuine-Item Consumers' Brand Relationships
1
(Commuri, Suraj)
Does Customer Demotion Jeopardize Loyalty?
1
(Hennig-Thurau, Thorsten) (Wagner, Tillman) (Rudolph, Thomas)
Building sustainable organizations: the human factor
1
(Pfeffer, Jeffrey)
The Effect of Superstar Software on Hardware Sales in System Markets
1
(Stremersch, Stefan) (Binken, Jeroen L. G.)
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
1
(Troy, Lisa C.) (Hirunyawipada, Tanawat)
Damage from Corrective Advertising: Causes and Cures
1
(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)
Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty
1
(Sinha, Rajiv K.) (Thompson, Scott A.)
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Critical Incidents and the Impact of Satisfaction on Customer Share
1
(Verhoef, Peter C.) (Doorn, Jenny van)
The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…
1
(Jayachandran, Satish) (Krasnikov, Alexander)
Do Frontline mechanisms matter? impact of quality and productivity orientations on unit revenue, …
1
(Singh, Jagdip) (Ye, Jun) (Marinova, Detelina)
Stage-Gate Controls, Learning Failure, and Adverse Effect on Novel New Products
1
(Iqbal, Zafar) (Sethi, Rajesh)
Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams
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(Mahajan, Vijay) (Nath, Pravin)
Consumer Negative Voice and Firm-Idiosyncratic Stock Returns
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(Luo, Xueming)
The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships
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(Jap, Sandy D.)
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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