Found 191 results for your keywords: subject="Influence"
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Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

The Role of Hubs in the Adoption Process

1
(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)

Pengaruh Exposure to Influencer Terhadap Keputusan Investasi Crypto di Indonesia: Desire to Mimic…

1
(Nissa Ghulma Ratnasari (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Sri Daryanti (Penguji)) (Alfarel Fadhlurrohman)

Analisis Pengaruh Hubungan Electronic Word of Mouth, Social Media Influencer, Destination Image, …

1
(Asiah Muchtar (Penguji)) (Dewi Hanggraeni (Penguji)) (Mutiara Baby Admeinasthi (Pembimbing/Promotor)) (Buchori Aliyuddin)

Pengaruh Country of Origin dan Sosial Media Influencer TerhadapPurchase Intention (Studi Pada Ken…

1
(Karto Adiwijaya (Pembimbing/Promotor)) (Rizal Edy Halim (Penguji)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Pradana, Dega Ferian)

Marketing Renaissance: Opportunities and Imperatives for Improving Marketing Thought, Practice, a…

1
(Sheth, Jagdish N.) (Kerin, Roger A.) (Brown, Stephen W.) (Webster, Frederick E.,Jr.) (Wilkie, William L.) (Staelin, Richard) (MacInnis, Deborah J.) (McAlister, Leigh) (Steenkamp, Jan-Benedict E. M.) (Raju, Jagmohan S.) (Sisodia, Rajendra S.) (Bauerly, Ronald J.) (Johnson, Don T.) (Singh, Mandeep)

The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Patronage Int…

1
(Grewal, Dhruv) (Parasuraman, A.) (Voss, Glenn B.) (Baker, Julie)

Peranan Influencer Produk Kosmetik Lokal dalam Memengaruhi Repurchase Intention: Studi pada Beaut…

1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Catherine Shanda Riviana)

When do chief marketing officers have influence on top management teams?

1
(McHenry, Beth J.) (Culbertson, Satoris S.)

How Critical Are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets

1
(Basuroy, Suman) (Chatterjee, Subimal) (Ravid, S. Abraham)

Mass-Communicated Prediction Requests: Practical Application and a Cognitive Dissonance Explanati…

1
(Sprott, David E.) (Spangenberg, Eric R.) (Grohmann, Bianca) (Smith, Ronn J.)

The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…

1
(Baumgartner, Hans) (Pieters, Rik)

Pengaruh Persepsi atas Jumlah Likes, Comments, dan Shares pada Postingan Micro-Influencers di Ins…

1
(Ira Iriyanty (Pembimbing/Promotor)) (Sri Rahayu Hijrah Hati (Penguji)) (Yeshika Alversia (Penguji)) (Felisa Yunita)

Political skills in organizations: do personality and reputation play a role?

1
(Soriano, Domingo Ribeiro)

How do corporate boards evolve?

1
(Rehbein, Kathleen)

Navigating shareholder influence: compensation plans and the shareholder approval process.

1
(Brandes, Pamela) (Goranova, Maria) (Hall, Steven)

Decomposing Influence Strategies: Argument Structure and Dependence as Determinants of the Effect…

1
(Payan, Janice M.) (McFarland, Richard G.)

Influence Tactics for Effective Adaptive Selling

1
(McFarland, Richard G.) (Shervani, Tasadduq) (Challagalla, Goutam N.)

Scents and Sensibility: When Do (In)Congruent Ambient Scents Influence Product Evaluations?

1
(Bosmans, Anick)

Gender differences in risk aversion and expected retirement benefits

1
(Watson, John) (McNaughton, Mark)
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