Found 7716 results for your keywords: subject="Market"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Expanding the Role of Marketing: From Customer Equity to Market Capitalization

1
(Kumar, V.) (Shah, Denish)

Marketing Strategy and Wall Street: Nailing down Marketing's Impact

1
(Rust, Roland T.) (Srivastava, Rajendra K.) (Hanssens, Dominique M.)

The Robustness of the Effects of Consumers' Participation in Market Research: The Case of Service…

1
(Simonson, Itamar) (Ofir, Chezy) (Yoon, Song-Oh)

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Real options and strategic investment decisions: can they be of use to scholars?

1
(Quelin, Bertrand V.) (Krychowski, Charlotte)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Testing the Value of Customization: When Do Customers Really Prefer Products Tailored to Their Pr…

1
(Franke, Nikolaus) (Keinz, Peter) (Steger, Christoph J.)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

Marketing Alliances, Firm Networks, and Firm Value Creation

1
(Moorman, Christine) (Swaminathan, Vanitha)

How Brand Community Practices Create Value

1
(Arnould, Eric J.) (Muniz, Albert M.) (Schau, Hope Jensen)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

Management lessons from the edge

1
(Gulati, Ranjay)

Are Product Returns a Necessary Evil? Antecedents and Consequences

1
(Kumar, V) (Petersen, J. Andrew)

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

1
(Libai, Barak) (Muller, Eitan) (Peres, Renana)

Marketing under Uncertainty: The Logic of an Effectual Approach

1
(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.) (Song, Michael)

Pengaruh Liabilitas Nondeposit terhadap Tingkat Pengambilan Risiko Bank: Analisis Lintas Negara a…

1
(Buddi Wibowo (Pembimbing/Promotor)) (Lenny Suardi (Penguji)) (Arief Wibisono Lubis (Penguji)) (Trisha Tan)

Pengaruh Esg Terhadap Kinerja Operasional, Keuangan, Dan Nilai Perusahaan Sektor Material Di Asia…

1
(Dewi Hanggraeni (Pembimbing/Promotor)) (Mutiara Baby Admeinasthi (Penguji)) (Arief Wibisono Lubis (Penguji)) (Lillianna Ricarda Mettasari)

Distribution Network Redesign for Marketing Competitiveness

1
(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir