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Hal. Akhir
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
1
(Srinivasan, Raji)
Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities
1
(Thomson, Matthew)
Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda
1
(Heide, Jan B.) (Wathne, Kenneth H.)
Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue
1
(Liu, Yong)
Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…
1
(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael)
The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…
1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)
Consumer market dresearch handbook
1
(Worcester, Robert M.) (Downham, John)
The Use of AI in Market Research: Risks of Privacy Breaches, Data Leaks, Bias and Unauthorized Us…
1
(Segu Mohamed Basith Ahmed) (Kathy Benson (Pembimbing/Promotor))
The Customer relationship management process: its measurement and impact on performance
1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)
Marketing strategy: an assessment of the state of the field and outlook
1
(Jayachandran, Satish) (Varadarajan, P. Rajan)
The Value of informative priors in Bayesian inference with sparse data
1
(Lenk, Peter) (Orme, Bryan)
The Innovator's DNA
1
(Christensen, Clayton M.) (Gregersen, Hal B.) (Dter, Jeffrey H.)
Mergers that stick
1
(Kanter, Rosabeth Moss)
Why sustainability is now the key driver of innovation
1
(Prahalad, C.K.) (Nidumolu, Ram) (Rangaswami, M.R.)
On the origins of competitive advantage: strategic factor markets and heterogeneous resource comp…
1
(Adegbesan, J. Adetunji)
The Effectiveness of customized promotions in online and offline stores
1
(Wedel, Michel) (Jie Zhang)
Split questionnaire design for massive surveys
1
(Wedel, Michel) (Adiguzel, Feray)
An Integrated model of discrete choice and response time
1
(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)
To Innovate or imitate? entry strategy and the role of market research
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(Ofek, Elie) (Turut, Ozge)
Hal. Awal
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
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