Found 105 results for your keywords: subject="Market research"
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Distribution intensity and new car choice

1
(Siddarth, S.) (Bucklin, Randolph E.) (Silva-Risso, Jorge M.)

The Sure thing that flopped

1
(Zaltman, Gerald) (Zaltman, Lindsay)

As Time goes by: do cold feet follow warm intentions for really new versus incrementally new prod…

1
(Lynch, John G.) (Alexander, David L.) (Wang, Qing)

Vigilant against manipulation: the effect of regulatory focus on the use of persuasion knowledge

1
(Zhu, Rui) (Kirmani, Amna)

Free cash flow, agency costs, and the affordability method of advertising budgeting

1
(Richardson, Vernon J.) (Joseph, Kissan)

The Effects of ingredient branding strategies on host brand extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Strategic bundling of products and prices: a new synthesis for marketing

1
(Stremersch, Stefan) (Tellis, Gerard J.)

Building brand community

1
(McAlexander, James H.) (Schouten, John W.) (Koenig, Harold F.)

Consumer trust, value, and loyalty in relational exchanges

1
(Singh, Jagdip) (Sirdeshmukh, Deepak) (Sabol, Barry)

Dynamic customer relationship management: incorporating future considerations into the service re…

1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)

Market knowledge dimensions and cross-functional collaboration: examining the different routes to…

1
(Atuahene-gima, Kwaku) (De Luca, Luigi M.)

How country characteristics affect the perceived value of web sites

1
(Geyskens, Inge) (Steenkamp, Jan-Benedict E. M.)

Dual distribution and intangible firm value: franchising in restaurant chains

1
(Srinivasan, Raji)

Human brands: investigating antecedents to consumers' strong attachment to celebrities

1
(Thomson, Matthew)

Friends, businesspeople, and relationship roles: a conceptual framework and a research agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Word of mouth for movies: its dynamics and impact on box pffice revenue

1
(Liu, Yong)

Are All smiles created equal? how emotional contagion and emotional labor affect service relation…

1
(Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael) (Gremler,Gremler, Dwayne D.)

From fear to loathing? how emotion influences the evaluation and early use of innovations

1
(Wood, Stacy L.) (Moreau, C. Page)

Scent and sensibility: when do (in) congruent ambient scents influence product evaluations?

1
(Bosmans, Anick)

The Role of cognition and affect in the formation of customer satisfaction: a dynamic perspective

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)
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