Found 102 results for your keywords: subject="Market research"
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Human Brands: Investigating Antecedents to Consumers' Strong Attachments to Celebrities

1
(Thomson, Matthew)

Friends, Businesspeople, and Relationship Roles: A Conceptual Framework and a Research Agenda

1
(Heide, Jan B.) (Wathne, Kenneth H.)

Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue

1
(Liu, Yong)

Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relation…

1
(Gremler, Dwayne D.) (Hennig-Thurau, Thorsten) (Groth, Markus) (Paul, Michael)

The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective

1
(Homburg, Christian) (Koschate, Nicole) (Hoyer, Wayne D.)

Valuing the Real Option of Abandoning Unprofitable Customers When Calculating Customer Lifetime V…

1
(Haenlein, Michael) (Kaplan, Andreas M.) (Schoder, Detlef)

Consumer market dresearch handbook

1
(Worcester, Robert M.) (Downham, John)

The Use of AI in Market Research: Risks of Privacy Breaches, Data Leaks, Bias and Unauthorized Us…

1
(Segu Mohamed Basith Ahmed) (Kathy Benson (Pembimbing/Promotor))

The Customer relationship management process: its measurement and impact on performance

1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Ethnographic Stories for Market Learning

1
(Cayla, Julien) (Arnould, Eric)

The Value of informative priors in Bayesian inference with sparse data

1
(Lenk, Peter) (Orme, Bryan)

The Innovator's DNA

1
(Christensen, Clayton M.) (Gregersen, Hal B.) (Dter, Jeffrey H.)

Mergers that stick

1
(Kanter, Rosabeth Moss)

Why sustainability is now the key driver of innovation

1
(Prahalad, C.K.) (Nidumolu, Ram) (Rangaswami, M.R.)

On the origins of competitive advantage: strategic factor markets and heterogeneous resource comp…

1
(Adegbesan, J. Adetunji)

The Effectiveness of customized promotions in online and offline stores

1
(Wedel, Michel) (Jie Zhang)

Split questionnaire design for massive surveys

1
(Wedel, Michel) (Adiguzel, Feray)

An Integrated model of discrete choice and response time

1
(Allenby, Greg M.) (Otter, Thomas) (Zandt, Trish van)

To Innovate or imitate? entry strategy and the role of market research

1
(Ofek, Elie) (Turut, Ozge)
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