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Optimal distinctiveness across revenue models: Performance effects of differentiation of paid and…
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(Vroom, Govert) (McCann, Brian T.) (Angeren, Joey) (Podoynitsyna, Ksenia) (Langerak, Fred)
Out of the trap: Conversion funnel business model, customer switching costs, and industry profita…
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(Fosfuri, Andrea) (Santamaria, Simone) (Abolfathi, Niloofar)
On top of the game? The double-edged sword ofincorporating social features into freemium products
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(Rietveld, Joost) (Ploog, Joe N.)
Liminal movement by digital platform-based sharing economy ventures: The case of Uber Technologies
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(Garud, Raghu) (Kumaraswamy, Arun) (Roberts, Anna) (Xu, le)
Thriving on contradiction: Toward a dialectical alternative to fit-based models in strategy (and …
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(Farjoun, Moshe) (Fiss, Peer C.)
Valuing Branded Businesses
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(Mizik, Natalie) (Jacobson, Robert)
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies: Ev…
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(Jayachandran, Satish) (Krasnikov, Alexander) (Kumar V.)
Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights
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(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)
The Role of Within-Brand and Cross-Brand Communications in Competitive Growth
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(Libai, Barak) (Muller, Eitan) (Peres, Renana)
Distribution Network Redesign for Marketing Competitiveness
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(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)
The Role of Leaders in Internal Marketing
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(Ahearne, Michael) (Dick, Rolf Van) (Wieseke, Jan) (Lam, Son K.)
Where Did All That Money Go? Understanding How Consumers Allocate Their Consumption Budget
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(Du, Rex Y.) (Kamakura, Wagner A)
Damage from Corrective Advertising: Causes and Cures
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(Darke, Peter R.) (Ritchie, Robin J.B.) (Ashworth, Laurence)
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
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(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Private-Label Use and Store Loyalty
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(Pauwels, Koen) (Ailawadi, Kusum L.) (Steenkamp, Jan-Benedict E.M.)
Critical Incidents and the Impact of Satisfaction on Customer Share
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(Verhoef, Peter C.) (Doorn, Jenny van)
The Long-Term Stock Market Valuation of Customer Satisfaction
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(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)
Interfirm Relational Drivers of Customer Value
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(Palmatier, Robert W.)
Segmented Switchers and Retailer Pricing Strategies
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(Kocas, Cenk) (Bohlmann, Jonathan D.)
Instant Customer Base Analysis: Managerial Heuristics Often "Get It Right"
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(Wangenheim, Florian v.) (Wubben, Markus)
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