Found 101 results for your keywords: subject="New product"
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New products management 11th ed

8
(Crawford, Merle) (Di Benedetto, Anthony)

New products management 12th ed

1
(Crawford, Merle) (Di Benedetto, Anthony)

Selling blue elephants : how to make great products that people want before they even know they w…

2
(Moskowitz, Howard)

Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.

1
(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)

(De)marketing to Manage Consumer Quality Inferences

1
(Miklos-Thal, Jeanine) (Zhang, Juanjuan)

New Product Creativity: Understanding Contract Specificity in New Product Introductions

1
(Griffith, David A.) (Dean, Tereza) (Calantone, Roger J)

The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis

1
(Woojung Chang) (Taylor, Stevan A)

How Kinetic Property Shapes Novelty Perceptions

1
(Junghan Kim) (Lakshmanan, Arun)

Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Fra…

1
(Basuroy, Suman) (Chatterjee, Subimal) (Heath, Timothy B) (Thorsten, Hening-Thurau) (Kocher, Bruno)

Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives

1
(Zhenfeng Ma) (Zhiyong Yang) (Mourali, Mehdi)

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…

1
(Peres, Renana) (Christophe Van den Bulte)

Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share

1
(Echambadi, Raj) (Jindal, Rupinder P.) (Kumar, R Sarangee) (Sangwon Lee.)

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Glob…

1
(Fang, Eric (Er)) (Lee Jongkuk) (Palmatier, Robert) (Han, Shunping)

What we will do versus what we can do : the relative effects of unit-level NPD motivation and cap…

1
(Chadwick, Clint) (Zhao, Zheng Jane)

Resource allocation strategy for innovation portfolio management

1
(Klingebiel, Ronald) (Rammer, Christian)

The Effects of slack resources and environmental threat on production exploration and exploitation

1
(Voss, Glenn B.) (Voss, Zannie Giraud) (Sirdeshmukh, Deepak)

the Effect of headquarter integration mechanisms on subsidiaries' new product success: from contr…

1
(Firmanzah)

Timing, order and durability of new product advantages with imitation

1
(Smith, Ken G.) (Grimm, Curtis M.) (Lee, Hun) (Schomburg, August)

Feature fatigue: when product capabilities become too much of a good thing

1
(Rust, Roland T.) (Thompson, Debora Viana) (Hamilton, Rebecca W.)

Strategic management of technology and innovation

1
(Burgelman, Robert A.) (Modesko A. Maidique) (Steven C. Wheelwright)
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