Found 2401 results for your keywords: subject="Product"
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Does Distance Still Matter? Geographic Proximity and New Product Development

1
(Rindfleisch, Aric) (Ganesan, Shankar) (Malter, Alan J.)

Tinjauan terhadap Masalah Pemerataan Distribusi Pendapatan Atas Dasar Model Pasaran dengan Persai…

1
(Muljana, Bernardus Sugiarto)

Modular Architectures in the Marketing Process

3
(Sanchez, Ron)

Technophobe vs. techno-enthusiast: does the internet help or hinder the balance between work and …

1
(Coget, Jean-Francois)

Evaluasi terhadap Perencanaan Strategi Go-To-Market (GTM) untuk Peluncuran Paket Terbaru Produk Q…

1
(Yan Rahadian (Pembimbing/Promotor)) (Miranti Kartika Dewi (Penguji)) (Indah Melati (Penguji)) (Daffa Raihan Putra)

When Does Trust Matter? Antecedents and Contingent Effects of Supervisee Trust on Performance in …

1
(Atuahene-gima, Kwaku) (Li, Haiyang)

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

1
(Keller, Kevin Lane) (Desai, Kalpesh Kaushik)

Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?

1
(Ziamou, Paschalina) (Ratneshwar, S.)

Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…

1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry

1
(Pauwels, Koen) (Silva-Risso, Jorge) (Srinivasan, Shuba) (Hanssens, Dominique M.)

Measuring Marketing Productivity: Current Knowledge and Future Directions

1
(Kumar, V.) (Rust, Roland T.) (Ambler, Tim) (Srivastava, Rajendra K.) (Carpenter, Gregory S.)

Can goal setting and performance feedback enhance organizational citizenship behavior?

1
(Soriano, Domingo Ribeiro)

Customer Knowledge Development: Antecedents and Impact on New Product Performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

the Product innovation process: are managing information flows and cross-functional collaboration…

1
(Wells, Rebecca M. J.)

Market Orientation, Creativity, and New Product Performance in High-Technology Firms

1
(Workman, John P.) (Im, Subin)

When Is a Preannounced New Product Likely to Be Delayed?

1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)

Beyond Adoption: Development and Application of a Use-Diffusion Model

1
(Shih, Chuan-Fong) (Venkatesh, Alladi)

First in, First out? The Effects of Network Externalities on Pioneer Survival

1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)

Product Complements and Substitutes in the Real World: The Relevance of "Other Products"

1
(Shocker, Allan D.) (Bayus, Barry L.) (Kim, Namwoon)
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