Found 99 results for your keywords: subject="Sales promotion"
Hal. Awal Sebelumnya 1 2 3 4 5 Hal. Akhir

Brand portfolio promotions

1
(Aribarg, Anocha) (Arora, Neeraj)

The Temporal and spatial dimensions of price search: insights from matching household survey and …

1
(Talukdar, Debabrata) (Sudhir, K.) (Gauri, Dinesh K.)

Managing consumer uncertainty in the adoption of new products: temporal distance and mental simul…

1
(Castano, Raquel) (Sujan, Mita) (Kacker, Manish) (Sujan, Harish)

The Impact of brand equity and innovation on the long-term effectiveness of promotions

1
(Pauwels, Koen) (Slotegraaf, Rebecca J.)

Shopper response to bundle promotions for packaged goods

1
(Foubert, Bram) (Gijsbrechts, Els)

Optimal design of consumer contests

1
(Whinston, Andrew B.) (Geng, Xianjun) (Liu, De)

Estimating promotion response when competitive promotions are unobservable

1
(Kamakura, Wagner A.) (Moon, Sangkil) (Ledolter, Johannes)

Decomposition of the sales impact of promotion-induced stockpiling

1
(Neslin, Scott A.) (Ailawadi, Kusum L.) (Gedenk, Karen) (Lutzky, Christian)

Empirical analysis of budget and allocation of trade promotions in the U.S. supermarket industry

1
(Rao, Vithala R.) (Gomez, Miguel I.) (McLaughlin, Edward W.)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

1
(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

How to attract customers by giving them the short end of the stick

1
(Staelin, Richard) (Lo, Alison K.C.) (Lynch, John G.)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

The Better they are, the more they give: trade promotions of consumer durables

1
(Bruce, Norris) (Desai, Preyas S.) (Staelin, Richard)

The Influence of consumer distractions on the effectiveness of food-sampling programs

1
(Shiv, Baba) (Nowlis, Stephen M.)

Marketing communications management: concepts and theories, cases and practices

1
(Copley, Paul)

Advertising communications & promotion management

2
(Rossiter, John R.)

Chaos marketing : how to win in a turbullent world Torsten H. Nilson

1
(Nilson, Torsten H.)

Analisis faktor-faktor yang mempengaruhi intention to redeem digital coupon

1
(Tengku Ezni Balqiah (Pembimbing/Promotor)) (Adjani, Tissa)

Pengembangan Model Bisnis PT Tidar Motor: Perspektif Pemasaran

1
(Sudja, Made Ayu Nata Pradnyawati) (Avanti Fontana, Ph.D., CF, CC (Pembimbing/Promotor))
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