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The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
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(Kumar, V.) (Reinartz, Werner J.)
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …
1
(Mizik, Natalie) (Jacobson, Robert)
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Customer Knowledge Development: Antecedents and Impact on New Product Performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
When Is a Preannounced New Product Likely to Be Delayed?
1
(Wu, Yuhong) (Balasubramanian, Sridhar) (Mahajan, Vijay)
Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects
1
(Wedel, Michel) (Pieters, Rik)
Antecedents and Consequences of the Service Climate in Boundary-Spanning Self-Managing Service Teams
1
(Jong, Ad de) (Ruyter, Ko de) (Lemmink, Jos)
An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share
1
(Ailawadi, Kusum L.) (Harlam, Bari)
Internal Benefits of Service-Worker Customer Orientation: Job Satisfaction, Commitment, and Organ…
1
(Mowen, John C.) (Brown, Tom J.) (Donavan, D. Todd)
Antecedents of Export Venture Performance: A Theoretical Model and Empirical Assessment
1
(Morgan, Neil A.) (Katsikeas, Constantine S.) (Kaleka, Anna)
First in, First out? The Effects of Network Externalities on Pioneer Survival
1
(Lilien, Gary L.) (Rangaswamy, Arvind) (Srinivasan, Raji)
The Social Influence of Brand Community: Evidence from European Car Clubs
1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
The Impact of Cobranding on Customer Evaluation of Brand Counterextensions
1
(Kumar, Piyush)
Conflicts in the Work-Family Interface: Links to Job Stress, Customer Service Employee Performanc…
1
(Netemeyer, Richard G.) (Maxham, James G., III) (Pullig, Chris)
The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perisha…
1
(Tsiros, Michael) (Heilman, Carrie M)
Repeat Purchasing of New Automobiles by Older Consumers: Empirical Evidence and Interpretations
1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles) (Lapersonne, Eric)
Market Orientation: A Meta-Analytic Review and Assessment of Its Antecedents and Impact on Perfor…
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(Bearden, William O.) (Kirca, Ahmet H.) (Jayachandran, Satish)
Negativity in the Evaluation of Political Candidates
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(Klein, Jill G.) (Ahluwalia, Rohini)
The Impact of Acquisitions on Innovation: Poison Pill, Placebo, or Tonic?
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(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Ellis, Mark E.)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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