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Hal. Awal
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Hal. Akhir
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
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(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
Neural Correlates of Susceptibility to Group Opinions in Online Word-of Mouth Recommendations
1
(Cascio, Christopher N.) (O\'donnell, Matthew Brook) (Bayer, Joseph) (Tinner Jr, Francis J.) (Falk, Emily B.)
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…
1
(Peres, Renana) (Christophe Van den Bulte)
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and…
1
() (Rosario, Ana Babić) (Sotgiu, Francesca) (Valck, Kristine De) (Bijmolt, Tammo H A)
Social Influence Effects in Online Product Ratings
1
(Srinivasan, Raji) (Sridhar, Shrihari)
Targeting Revenue Leaders for a New Product
1
(Haenlein, Michael) (Libai, Barak)
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…
1
(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga H.)
Effects of word-of-mouth versus traditional marketing: findings from an internet social networkin…
1
(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)
The Impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
1
(Hanssens, Dominique M.) (Villanueva, Julian) (Yoo, Shijin)
Choice goal attainment and decision and consumption satisfaction
1
(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)
Word of mouth for movies: its dynamics and impact on box pffice revenue
1
(Liu, Yong)
The Effect of word of mouth on sales: online book reviews
1
(Chevalier, Judith A.) (Mayzlin, Dina)
Pengaruh negative electronic word of mouth terhadap intensi pembelian peran moderasi external cues
1
(Dr. T. Ezni Balqiah (Penguji)) (Dr. M. Gunawan Alif (Penguji)) (Dr. Rizal Edy Halim (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. Asnan Furinto (CoPromotor)) (Gita Gayatri, Ph.D (CoPromotor)) (Rahmani, Shinta)
Pengaruh opini buzzer terhadap intensi pembelian
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(Simorangkir, Silvia) (Dr. Rizal E. Halim (Penguji)) (Harryadin Mahardika Ph.D (Penguji)) (Dr. Ir. T. Ezni Balqiah M.E (Pembimbing/Promotor))
Pengaruh persepsi kualitas layanan terhadap kepuasan dan intensi pelanggan pada transportasi onli…
1
(Khairani, Ilma) (Dr. Rizal E. Halim (Penguji)) (Sri Rahayu Hijrah Hati S.E., MSi (Pembimbing/Promotor)) (Harryadin Mahardika Ph.D (Penguji))
Motivasi, sikap, dan intensi pengguna media sosial pada kampanye sosial
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(Moriansyah, La) (Sari Wahyuni, Ph.D. (Penguji)) (Gita Gayatri., Ph.D. (Penguji)) (Sri Rahayu Hijrah Hati., Ph.D. (Pembimbing/Promotor))
Pengaruh supply chain relationship quality terhadap customer perceived value yang berdampak pada …
1
(Albert Widjaja, Ph.D. (Pembimbing/Promotor)) (Albert Widjaja, Ph.D. (Penguji)) (Dr. Mohammad Hamsal (Penguji)) (Wibowo, Hardi) (Ratih Dyah Kusumastuti, Ph.D. (Penguji))
Analisis internal customer satisfaction dan persepsi kualitas pelayanan terhadao trust dan WOM pa…
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(Dr. Nurdin Sobari (Pembimbing/Promotor)) (Rahayu, Sri) (Dr. Bambang Wiharto (Penguji)) (Dr. Tengku Ezni Balqiah (Penguji)) (Dr. Nurdin Sobari (Penguji))
Analisis Pengaruh Electronic Word of Mouth (eWOM) Pada Consumers’ Purchase Intention di Social …
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(Ira Iriyanty S.E., M.S.M. (Pembimbing/Promotor)) (Fahmy, Safira Syahdani Guci)
Pengaruh Penempatan Produk Lokal di Drama Korea terhadap Brand Recall dan Word Of Mouth : Studi P…
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(Dr. T. Ezni Balqiah S.T., M.M. (Pembimbing/Promotor)) (Sabtani, Ayu)
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