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Relating Online, Regional, and National Advertising to Firm Value
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(Sridhar, Srihari) (German, Frank)
Stigmatized categories and public disapproval of organizations : a mixed-methods study of the glo…
1
(Vergne, Jean-Philippe)
What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performa…
1
(Currim, Imran S.) (Mintz, Ofer)
Greening" the marketing mix: do firms do it and does it pay off?
1
(Katsikeas, Constantine S.) (Leonidou, Constantinos N.)
Cross-category affects of aisle and display placements: a spatial modeling approach and insights
1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)
Why do consumers buy counterfeit luxury brands?
1
(Sen, Sankar) (Wilcox, Keith) (Hyeong Min Kim)
Bauran pendanaan, prinsip keuangan, dan siklus kehidupan perusahaan
1
(Gumantri, Tatang Ary)
Analisis tuntunan pelanggan, kinerja bauran pemasaran jasa, nilai pelanggan dan penggunaan dan pe…
1
(Rukmana, Riza A.N.)
The Influence of mergers on firms' product-mix strategies
1
(Krishnan, Ranjani A.) (Joshi, Satish) (Krishnan, Hema)
The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…
1
(Chintagunta, Pradeep K.) (Varki, Sajeev)
Model of brand choice with a no-purchase option calibrated to scanner-panel data
1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)
Diagnostics, expectations, and endogeneity
1
(Franses, Philip Hans)
Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…
1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)
Analisis aliran modal asing dan penerapan kebijakan capital control dalam bauran kebijakan capita…
1
(Salim, Agus) (Dr. Telisa A. Falianty (Penguji)) (Zaafri A. Husodo, Ph.D (Penguji)) (Diah Widyawati, M.Sc., Ph.D (Penguji)) (Sugiharso Safuan, Ph.D (Pembimbing/Promotor)) (Prof. Nachrowi D. Nachrowi, Ph.D (CoPromotor)) (Dr. Halim Alamsyah (CoPromotor)) (Ferbrio Kacaribu, Ph.D (Penguji)) (Dr. Moch. Doddy Ariefianto (Penguji))
Analisis pergeseran misi lembaga keuangan mikro di Indonesia
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(Prof. Dr. Suroso (Penguji)) (Viverita, Ph.D (Pembimbing/Promotor)) (Ruslan Prijadi, Ph.D (Penguji)) (Dony Abdul Chalid, Ph.D (Penguji)) (Zaafri Ananto Husodo, Ph.D (Penguji)) (Rofikoh Rokhim, Ph.D (CoPromotor)) (Murti, Ganesha Bayu) (Choirul Djamhari, Ph.D (Penguji))
Estimasi model dynamic mixed hitting time pergerakan imbal hasil saham pada Selang-selang waktu s…
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(Purwono, Yogo) (Dr. Buddi Wibowo (Penguji)) (Ir. Ruslan Prijadi MBA., Ph.D. (Penguji)) (Dr. Irwan Adi Ekaputra MM. (Pembimbing/Promotor)) (Dony Abdul Chalid S.E., M.M (Penguji)) (Prof. Dr. Kresnohadi Ariyoto Karnen M.BA (Penguji)) (Zaafri Ananto Husodo Ph.D (CoPromotor)) (Mochammad Syamsuddin, Ph.D. (Penguji))
The Effect of Marketing Mix Implementation of Coffee Shops Towards Consumer Behavior Among Studen…
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(Juliansyah, Muhammad Naufal Muzakki) (Sari Wahyuni, SIP., M.Sc., Ph.D. (Pembimbing/Promotor))
Analisis Pengaruh Perbedaan Persepsi dan Karakteristik Konsumen Muslim Indonesia Terhadap Keputus…
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(Haroki, Muhandis) (Ledi Trialdi S.E., MPP (Pembimbing/Promotor))
Analisis Pengaruh Desain Atribut terhadap Konversi Penggunaan Layanan Aplikasi Gofood dan Grabfoo…
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(Gita Gayatri, Ph.D. (Pembimbing/Promotor)) (Krisrana, Athaya Vita)
Penerapan Metode Time Driven Activity Based Costing (TD-ABC) untuk Menentukan Harga Pokok Produks…
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(Edward Tanujaya (Pembimbing/Promotor)) (Arifin, Q Ahmada)
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