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Live Streaming dalam Perannya Membangun Word of Mouth Melalui User Stickiness: Studi pada TikTok …
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(T. Ezni Balqiah (Pembimbing/Promotor)) (Triana Rahajeng Hadiprawoto (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Ambun Salsabila Kandung Sonda)
Analisis Electronic Service Quality (E-Servqual): Hubungan terhadap E-Customer Satisfaction, Reus…
1
(Hapsari Setyowardhani (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan (Penguji)) (Arga Hananto (Penguji)) (Joshua Enrico Sitompul)
Analyzing the Determinants of Brand Loyalty Towards Celebrity-Owned Beauty Brands: The Mediating …
1
(Ira Iriyanty (Pembimbing/Promotor)) (Agung Nugroho (Penguji)) (Sri Rahayu Hijrah Hati (Penguji)) (Adelia Farhana Soebroto)
Perbandingan Persepsi Wisatawan Muslim dan Non-Muslim Terhadap Revisit Intention Daerah Wisata Ra…
1
(Gita Gayatri (Pembimbing/Promotor)) (Arga Hananto (Penguji)) (Nur Dhani Hendranastiti (Penguji)) (Sela Melenia Puspa A)
Analisis Pengaruh Personality Traits dan Aktivitas Media Sosial Instagram terhadap Word-of-Mouth …
1
(Sri Rahayu Hijrah Hati (Pembimbing/Promotor)) (Karto Adiwijaya (Penguji)) (Sri Daryanti (Penguji)) (Anamika Fabriarni Mulia)
Analisis Pengaruh Customer-to-Customer Electronic Word of Mouth Melalui Tiktok Terhadap Purchase …
1
(Sri Daryanti (Pembimbing/Promotor)) (Sumiyarto (Penguji)) (Hapsari setyowardhani (Penguji)) (Wina Wijayanti)
Analisis Faktor yang Mempengaruhi Brand Love dan Implikasinya terhadap Word of Mouth : Studi Kasu…
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(Liyu Adhi Kasari Sulung (Pembimbing/Promotor)) (Imam Salehudin (Penguji)) (Sri Daryanti (Penguji)) (Lusita Vebrianti)
Peran influencer pada endorsement merek produk skincare lokal terhadap niat belanja online
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(Rifelly Dewi Astuti (Pembimbing/Promotor)) (Ignatius Heruwasto (Penguji)) (Yura Nada Khairunnisa) (Chairy (Penguji))
Pengaruh Interaksi Personal Beauty Advisor Terhadap Positive Word-Of-Mouth dan Purchase Intention…
1
(Anna Amalyah Agus (Pembimbing/Promotor)) (Yeshika Alversia (Penguji)) (Rambat Lupiyoadi (Penguji)) (Alifia Nurbaiti Syavira)
Temporal Contiguity and and Negativity Bias in the Impact of Online Word of Mouth
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(Lurie, Nicholas H.) (Chen Zoey)
On Bramnds and World of Mouth
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(Lovett, Mitchell J.) (Peres, Renana. Shachar, Ron.)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
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(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
Neural Correlates of Susceptibility to Group Opinions in Online Word-of Mouth Recommendations
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(Cascio, Christopher N.) (O\'donnell, Matthew Brook) (Bayer, Joseph) (Tinner Jr, Francis J.) (Falk, Emily B.)
When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…
1
(Peres, Renana) (Christophe Van den Bulte)
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and…
1
() (Rosario, Ana Babić) (Sotgiu, Francesca) (Valck, Kristine De) (Bijmolt, Tammo H A)
The effect of electronic word of mouth, message source credibility, information quality on brand …
1
(Iqbal, Muhammad) (Atika) (Kusumawati, Andriani)
Social Influence Effects in Online Product Ratings
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(Srinivasan, Raji) (Sridhar, Shrihari)
Targeting Revenue Leaders for a New Product
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(Haenlein, Michael) (Libai, Barak)
The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Matu…
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(Moore, William L.) (Carson, Stephen J.) (Ho-Dac, Nga H.)
Effects of word-of-mouth versus traditional marketing: findings from an internet social networkin…
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(Pauwels, Koen) (Bucklin, Randolph E.) (Trusov, Michael)
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