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Hal. Akhir
Dynamic Customer Relationship Management: Incorporating Future Considerations into the Service Re…
1
(Winer, Russell S.) (Lemon, Katherine N.) (White, Tiffany Barnett)
Price-Based Global Market Segmentation for Services
1
(Bolton, Ruth N.) (Myers, Matthew B.)
the Benefits of persisting with paradigms in organizational research
1
(Jane Qiu) (Donaldson, Lex) (Ben Nanfeng Luo)
Promoting Relationship Learning
1
(Selnes, Fred) (Sallis, James)
Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture…
1
(White, J. Chris) (Varadarajan, P. Rajan) (Dacin, Peter A.)
What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation
1
(Prabhu, Jaideep C.) (Chandy, Rajesh K.) (Antia, Kersi D.)
The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Sub…
1
(Baumgartner, Hans) (Pieters, Rik)
Corporate Environmentalism: Antecedents and Influence of Industry Type
1
(Benerjee, Subhabrata Bobby) (Iyer, Easwar S) (Kashyap, Rajiv K.)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
1
(Hunt, Shelby D.) (Arnett, Dennis B.) (German, Steve D.)
Cognitive Lock-In and the Power Law of Practice
1
(Johnson, Eric J.) (Bellman, Steven) (Lohse, Gerald L.)
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
1
(Ziamou, Paschalina) (Ratneshwar, S.)
To Have and to Hold: The Influence of Haptic Information on Product Judgments
1
(Peck, Joann) (Childers, Terry L.)
Making Healthful Food Choices: The Influence of Health Claims and Nutrition Information on Consum…
1
(Burton, Scot) (Kozup, John C.) (Creyer, Elizabeth H.)
What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Th…
1
(Pechmann, Cornelia) (Zhao, Guangzhi) (Goldberg, Marvin E.) (Reibling, Ellen Thomas)
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
1
(Kumar, V.) (Reinartz, Werner J.)
Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts …
1
(Mizik, Natalie) (Jacobson, Robert)
Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions
1
(Balachander, Subramanian) (Ghose, Sanjoy)
Return on Investment Implications for Pharmaceutical Promotional Expenditures: The Role of Market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Customer Knowledge Development: Antecedents and Impact on New Product Performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
1
(Workman, John P.) (Im, Subin)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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