Found 2752 results for your keywords: subject="studies"
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir

Governance value analysis and marketing strategy

3
(Ghosh, Mrinal) (John, George)

Consumer Behavior and Y2K

3
(Lehmann, Donald R.)

Charting New Directions for Marketing

3
(Day, George S.) (Montgomery, David B.)

Goal Setting and Goal Striving in Consumer Behavior

3
(Bagozzi, Richard P.) (Dholakia, Utpal)

Whence Consumer Loyalty?

3
(Oliver, Richard L.)

Consumers' Processing of Persuasive Advertisements: An Integrative Framework of Persuasion Theories

3
(Meyers-Levy, Joan) (Malaviya, Prashant)

Market Functions and Market Evolution

3
(Buzzell, Robert D.)

Sociocognitive Dynamics in a Product Market

3
(Rosa, Jose Antonio) (Porac, Joseph F.) (Runser-Spanjol, Jelena) (Saxon, Michael S.)

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

3
(John, George) (Dutta, Shantanu) (Weiss, Allen M.)

Modular Architectures in the Marketing Process

3
(Sanchez, Ron)

A Perspective on How Firms Relate to Their Markets

3
(Kinnear, Thomas C.)

Understanding Institutional Designs within Marketing Value Systems

3
(John, George) (Dowling, Grahame R.) (Carson, Stephen J.) (Devinney, Timothy M.)

Exploring the Phenomenon of Customers' Desired Value Change in a Business-to-Business Context

1
(Woodruff, Robert B.) (Flint, Daniel J.) (Gardial, Sarah Fisher)

Service Orientation of a Retailer's Business Strategy: Dimensions, Antecedents, and Performance O…

1
(Homburg, Christian) (Hoyer, Wayne D.) (Fassnacht, Martin)

Measuring the Price Knowledge Shoppers Bring to the Store

1
(Dreze, Xavier) (Vanhuele, Marc)

The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance

1
(Cavusgil, S. Tamer) (Zou, Shaoming)

Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

Getting Return on Quality: Revenue Expansion, Cost Reduction, or Both?

1
(Dickson, Peter R.) (Rust, Roland T.) (Moorman, Christine)

Consumers' Search and Use of Nutrition Information: The Challenge and Promise of the Nutrition La…

1
(Balasubramania, Siva K.) (Cole, Catherine)

The Hidden Minefields in the Adoption of Sales Force Automation Technologies

1
(Speier, Cheri) (Venkatesh, Viswanath)
Hal. Awal Sebelumnya 1 2 3 4 5 Berikutnya Hal. Akhir