Found 1556 results for your keywords: publisher=Marketing
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More Than a Feeling: Emotional Contagion Effects in Persuasive Communication

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(Hasford, Jonathan) (Hardesty, David M.) (Kidwell, Blair)

Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food C…

1
(Nikolova, Hristina Dzhogleva) (Inman, J. Jeffey)

Competitive Vices

1
(Villas) (Boas, Miguel) (Branco, Fernando)

Suppliers Caught in Supermarket Price Wars: Victimes or Victors? Insight From a Dutch Price War

1
(Gielens, Katrijn) (Sotgiu, Francesca)

Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment

1
(Brown, Alexander L.) (Lahey, Joanna N.)

Multitier Store Brands and Channel Profits

1
(Amaldoss,Wilfred) (Shin, Woochoel)

Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design

1
(Steenkamp, Jan) (Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean) (Paul)

Crafting a JMR Manuscript

1
(Reinartz, Werner J.)

The Effects of Fitness Branding on Restrained Eaters' Food Consumption and Postconsumption Physic…

1
(Baumgartner, Hans) (Koenigstorfer, Joerg)

When Do Consumers Avoid Imperfections Superficial Packaging Damage as a Contamination Clue

1
(Ritchie, Robin J.B.) (Dahl, Darren W.) (White Katherine)

Modeling Heterogenity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cr…

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(Keiningham, Timothy L.) (Mithas, Sunil) (Aksoy, Lerzan) (Yalcin, Atakan) (Lariviere, Bart) (Morgeson II, Forrest V.)

How Experience Variety Shapes Postpurchase Product Evaluation

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(Etkin, Jordan) (Sela, Anir)

Cross-Validation of Customer and Employee Signals and Firm Valuation

1
(Mittal, Vikas) (Groening, Christopher) (Zhang, Yan \"Anthea\")

The Perils of Proactive Churn Prevntion Using Plan Recommendations: Evidence From a Field Experiment

1
(Iyengar, Raghuram) (Ascarza, Eva) (Schleicher, Martin)

Is a 70% Forecast More Accurate Than a 30% forecast? How Level of a Forecast Affects Inferences C…

1
(Bagchi, Rajesh) (Ince, Elise Chandon)

The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity

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(Engeset, Marit Gundersen) (C. Page Moreau)

The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and…

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() (Rosario, Ana Babić) (Sotgiu, Francesca) (Valck, Kristine De) (Bijmolt, Tammo H A)

If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Glob…

1
(Fang, Eric (Er)) (Lee Jongkuk) (Palmatier, Robert) (Han, Shunping)

Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims

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(Grayson, Kent) (Isaac, Mathew S) (Brough, Aaron R)

Anchoring in Payment: Evaluating a Judgmental Heuristic in Field Experimental Settings

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(Nelson, Leif D.) (Jung, Minah H.) (Perfecto, Hannah)
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