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Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

1
(Amaldoss Wilfred) (Jain Sanjay)

Diagnostics, Expectations, and Endogeneity

1
(Franses Hans Philip)

Marketing Models and the Lucas Critique

1
(Heerde J. van Harald) (Dekimpe G. , Marnik) (Jr William P. Putsis .William)

Structural Modeling and Policy Simulation

1
(Bronnenberg J. Bart) (Rossi E. Peter) (Vilcassim J. Naufel)

On the Use of Econometric Models for Policy Simulation in Marketing

1
(Franses Hans Philip)

Consumer behavior : buying, having, and being 13 th ed

5
(Solomon, Michael R.)

Selective Sampling for Binary Choice Models

1
(Donkers Bas) (Franses Hans Philip) (Verhoef C. Peter)

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

1
(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

1
(Tavassoli T. Nader) (Lee Hwai Yih)

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

1
(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

Interfirm Cooperation and Customer Orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

Mental simulation and preference consistency over time: the role of process- versus outcome-focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Measuring preferences for really new products

1
(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Understanding the Impact of Synergy in Multimedia Communications

1
(Naik A. Prasad) (Raman Kalyan)

Negative Consequences of Dichotomizing Continuous Predictor Variables

1
(Irwin R. Julie) (McClelland H. Gary)

A Parsimonious Model of Stockkeeping-Unit Choice

1
(Ho Hua Teck) (Chong Kuan Juin)

Buying Modular Systems in Technology-Intensive Markets

1
(Stremersch Stefan) (Weiss M. Allen) (Dellaert G. C. Benedict) (Frambach T. Ruud)

Multivariate Analysis of Multiple Response Data

1
(Edwards D. Yancy) (Allenby M. Greg)
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