Found 1386 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 26 27 28 29 30 Berikutnya Hal. Akhir

Introduction to the marketing science institute special section on academic and practitioner coll…

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(McAlister, Leigh)

A Hierarchical bayes error correction model to explain dynamic effects of price changes

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(Franses, Philip Hans) (Fok, Dennis) (Horvath, Csilla) (Paap, Richard)

An Extended paradigm for measurement analysis of marketing constructs applicable to panel data

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(Baumgartner, Hans) (Steenkamp, Jan-Benedict E.M.)

Between two brands: a goal fluency account of brand evaluation

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(Labroo, Aparna A.) (Lee, Angela Y.)

When will a brand scandal spill over, and how should competitors respond?

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(Roehm, Michelle) (Tybout, Alice M.)

Identity, community, and audience: how wholly owned foreign subsidiaries gain legitimacy in China

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(Li, Jiatao) (Yang, Jing Yu) (Yue, Deborah R.)

National brands, local branding: conclusions and future research opportunities

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(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Another reason academics and practitioners should communicate more

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(Lodish, Leonard M.)

How geographic variation persists: comments on "consumer packaged goods in the United States: Nat…

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(Kruger, Michael W.)

Consumer packaged goods in the France: national brands, local branding

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(Mela, Carl F.) (Ataman, M. Berk) (van Heerde, Harald)

Consumer packaged goods in the United States: national brands, local branding

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

International brand-name standardization/adaptation: antecedents and consequences

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(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

Technology as an enabler of the global branding of retail financial services

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(Wright, April)

Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China

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(Eckhardt, Giana M.) (Houston, Michael J.)

Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…

1
(Hsieh, Ming H.)

Brand name translation: Language constraints, product attributes, and consumer perceptions in Eas…

1
(Hong, F. C.) (Pecotich, Anthony) (Shultz, Clifford J.)

Auditory and visual brand identifiers in Chinese and English

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(Tavassoli, Nader T.) (Han, Jin K.)

Executive insights: The impact of linguistic differences on international brand name standardizat…

1
(Francis, June N. P.) (Lam, Janet P. Y.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

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(Yi, Youjae) (Jeon, Hoseong)
Hal. Awal Sebelumnya 26 27 28 29 30 Berikutnya Hal. Akhir