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Fame & Fortune How Successful Companies build winning reputations
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(Fombrun, Charles J.)
Managing boundaries in Organizations : Multiple perspectives
3
(Paulsen, Neil) (Hernes, Tor)
International economics 5th ed
3
(Appleyard, Dennis R.) (Field Jr., Alfred J.) (Cobb, Steven L.) (Field, Alfred J.)
The lexus and the Olive tree
3
(Friedman, Thomas L.)
Durable stability in Southeast Asia
1
(Snitwongse, Kusuma) (Paribatra, Sukhumband)
Coca-Cola's new vending machine (A): pricing to capture value, or not?
1
(Narayandas, Das) (King, Charles)
A Survey of corporate governance
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(Shleifer, Andrei) (Vishny, Robert W.)
A Survey of corporate governance
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(Shleifer, Andrei) (Vishny, Robert W.)
Consumer-company indentification: a framework for understanding consumers' relationships with com…
1
(Bhattacharya, C.B.) (Sen, Sankar)
The Customer relationship management process: its measurement and impact on performance
1
(Reinartz, Werner J.) (Hoyer, Wayne D.) (Krafft, Manfred)
The Theoritical underpinnings of customer asset management: a framework and propositions for futu…
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(Lemon, Katherine N.) (Verhoef, Peter C.) (Bolton, Ruth)
Customer portfolio management: toward a dynamic theory of exchange relationships
1
(Johnson, Michael D.) (Selness, Fred)
A Customer lifetime value framework for cuntomer selection and resource allocation strategy
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(Kumar, V) (Venkatesan, Rajkumar)
The Role of relational knowledge stores in interfirm partnering
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(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinationa…
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(Kumar, Alok) (Mallapragada, Girish) (Grewal, Rajdeep.) (Saini, Amit.)
Recovering Hidden Buyer-Seller Relationship States to Measure the Return on Marketing Investment …
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(Kumar, V.) (Luo, Anita)
Decoding Customer-Firm Relationships: How attachment Styles help Explain Customer's Preferences f…
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(Bitner, Mary Jo) (Bolton, Ruth N.) (Mende, Martin)
Consumer Neuroscience: Applications, Challenges, and Possible Solutions.
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(Yoon, Carolyn.) (Plassmann, Hilke.) (Venkatraman, Vinod : Huettel, Scott)
Does the Customer Matter Most? Exploring Strategic Frontline Employees? Influence of Customers, t…
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(Cote, Joseph A.) (Bolander, Willy) (Plouffe, Christopher R) (Hochstein, Bryan)
When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees? Job Satisfaction and P…
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(Bulent, Menguc) (Seigyoung, Auh) (Katsikeas, Constantine S) (Yeon Sung Jung)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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