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Balancing acquisition and retention resources to maximize customer profitability
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(Thomas, Jacquelyn S.) (Reinartz, Werner)
Cherry-picking
1
(Hoch, Stephen J.) (Fox, Edward J.)
Conflicts in the work-family interface: links to job stress, customer service employee performanc…
1
(Netemeyer, Richard G.) (Maxham III, James G.) (Pullig, Chris)
The Effect of expiration dates and perceived risk on purchasing behavior in grocery store perisha…
1
(Tsiros, Michael) (Heilman, Carrie M)
Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations
1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles)
Market orientation: a meta-analytic review and assessment of its antecedents and impact on
1
(Kirca, Ahmet H.) (Jayachandran, Satish)
The Social influence of brand community: evidence from European Car Clubs
1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)
The Impact of cobranding on customer evaluation of brand counterextensions
1
(Kumar, Piyush)
CEO turnover after acquisitions: are bad bidders fired?
1
(Lehn, Kenneth M.) (Zhao, Mengxin)
A Comparison of segment retention criteria for finite mixture logit models
1
(Andrews, Rick L.) (Currim, Imran S.)
The Impact of the internet on information search for automobiles
1
(Ratchford, Brian T.) (Lee, Myung-Soo) (Talukdar, Debabrata)
The Reciprocal effects of brand equity and trivial attributes
1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)
The Effect of forced choice on choice
1
(Dhar, Ravi) (Simonson, Itamar)
E-Customization
1
(Mela, Carl F.) (Ansari, Asim)
Selective sampling for binary choice models
1
(Franses, Philip Hans) (Donkers, Bas) (Verhoef, Peter C.)
Is 75% of the Sales promotion bump due to brand switching? no, only 33% is
1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)
Why do consumers stop viewing television commercials? two experiments on the influence of moment …
1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)
Interfirm cooperation and customer orientation
1
(Rindfleisch, Aric) (Moorman, Christine)
Measuring preferences for really new products
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(Hoeffler, Steve)
Measuring the impact of promotions on brand switching when consumers are forward looking
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(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)
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PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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PSB lt.dasar - Pascasarjana
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