Pusat Sumber Belajar FEB UI
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Hal. Awal
Sebelumnya
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Berikutnya
Hal. Akhir
Return on investment implications for pharmaceutical promotional expenditures: the role of market…
1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)
Customer knowledge development: antecedents and impact on new product performance
1
(Sharma, Sanjay) (Joshi, Ashwin W.)
The Customer has escaped
1
(Cespedes, Frank V.) (Nunes, Paul F.)
The Effects of expert and consumer endorsements on audience response
1
(Wang, Alex)
An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes
1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)
Corporate reputation: what do consumers really care about?
1
(Page, Graham) (Fearn, Helen)
The Influence of metaphors and product type on brand personality perceptions and attitudes
1
(Ang, Swee Hoon) (Lim, Elison Ai Ching)
The Relative effectiveness of comparative and noncomparative advertising
1
(Chang, Chingching)
The Power of effective response and cognitive structure in product-trial attitude formation
1
(Kim, Jooyoung) (Morris, Jon D.)
Responses to humorous ads
1
(Zinkhan, George M.) (Zhang, Yong)
Hong Kong consumers' evaluation in an airline crash: a path model analysis
1
(Lee, Betty Kaman)
The sustainability of Indonesia upland conservation project
1
(Huszar, Paul C.) (Pasaribu, Hadi S.)
The farm-level economics of soil conservation: the uplands of Java
1
(Barbier, Edward B.)
Estimation of the linear expenditure system
1
(Pollak, Robert A.) (Wales, Terence J.)
An almost ideal demand system
1
(Deaton,Angus) (Muellbauer, John)
Strategic and Financial Bidders in Takeover Auctions
1
(Gorbenko, Alexander S) (Malenko, Andrey.)
When Disfluency Signals Competence: The Effect of Processing Difficulty on Perceptions of Service…
1
(Thompson, Debora V.) (Ince, Elise Chandon.)
Judging the Book by Its Cover? How consumers Decode Conspicuous Consumption Cues in Buyer-Seller …
1
(Bolton, Lisa E.) (Mende, Martin) (Scott, Maura L.)
Subjective Knowledge in Consumer Financial Decisions
1
(Fox, Craig R.) (Hadar, Liat)
Does Price Elasticity Vary Economic Growth? A Cross-Category Analysis
1
(Goldfarb, Avi) (Gordon, Brett R.) (Li, Yang)
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ADB Repository
Artikel Jurnal
B. Penunjang
B. Wajib
Cases Harvard
Data Ekonomi & Bisnis
Disertasi
eBook
Laporan Penelitian
Majalah
Non Buku
Skripsi
Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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