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Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

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(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

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(Tavassoli T. Nader) (Lee Hwai Yih)

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

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(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

Interfirm Cooperation and Customer Orientation

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(Rindfleisch, Aric) (Moorman, Christine)

Mental simulation and preference consistency over time: the role of process- versus outcome-focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)

Measuring preferences for really new products

1
(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Understanding the Impact of Synergy in Multimedia Communications

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(Naik A. Prasad) (Raman Kalyan)

Negative Consequences of Dichotomizing Continuous Predictor Variables

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(Irwin R. Julie) (McClelland H. Gary)

A Parsimonious Model of Stockkeeping-Unit Choice

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(Ho Hua Teck) (Chong Kuan Juin)

Buying Modular Systems in Technology-Intensive Markets

1
(Stremersch Stefan) (Weiss M. Allen) (Dellaert G. C. Benedict) (Frambach T. Ruud)

Multivariate Analysis of Multiple Response Data

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(Edwards D. Yancy) (Allenby M. Greg)

Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude

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(Voss E. Kevin) (Spangenberg R. Eric) (Grohmann Bianca)

The Role of Firm Resources in Returns to Market Deployment

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(Slotegraaf J. Rebecca) (Moorman Christine) (Inman Jeffrey J.)

Modeling Interdependent Consumer Preferences

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(Yang Sha) (Allenby M. Greg)

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

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(Su Chenting) (Fern F. Edward) (Ye Keying)

In Memoriam: [Seymour Sudman]

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(Bucklin E. Randolph) (Sismeiro Catarina)

Analisis Pengaruh Faktor Spesifik Bank dan Makroekonomi terhadap Kualitas Kredit UMKM di Indonesi…

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(Ririen Setiati Riyanti (Pembimbing/Promotor)) (Ruslan Prijadi (Penguji)) (Rifki Ismal (Penguji)) (Kahfi Riza)

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models

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(Andrews L. Rick) (Currim S. Imran)
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