Found 1386 results for your keywords: subject="Brand"
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Consumer packaged goods in the United States: national brands, local branding

1
(Dube, Jean-Pierre) (Bronnenberg, Bart J.) (Dhar, Sanjay K.)

Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…

1
(Yeung, Catherine W.M.) (Wyer, Robert S.)

International brand-name standardization/adaptation: antecedents and consequences

1
(Zinkhan, George M.) (Alashban, Aref A.) (Hayes, Linda A.) (Balazs, Anne L.)

Technology as an enabler of the global branding of retail financial services

1
(Wright, April)

Cultural paradoxes reflected in brand meaning: McDonald's in Shanghai, China

1
(Eckhardt, Giana M.) (Houston, Michael J.)

Identifying brand image dimensionality and measuring the degree of brand globalization: a cross-n…

1
(Hsieh, Ming H.)

Brand name translation: Language constraints, product attributes, and consumer perceptions in Eas…

1
(Hong, F. C.) (Pecotich, Anthony) (Shultz, Clifford J.)

Auditory and visual brand identifiers in Chinese and English

1
(Tavassoli, Nader T.) (Han, Jin K.)

Executive insights: The impact of linguistic differences on international brand name standardizat…

1
(Francis, June N. P.) (Lam, Janet P. Y.)

Effects of loyalty programs on value perception, program loyalty, and brand loyalty

1
(Yi, Youjae) (Jeon, Hoseong)

Consumer switching costs: a typology, antecedents, and consequences

1
(Mahajan, Vijay) (Burnham, Thomas A.) (Frels, Judy K.)

Consumer perceptions of product variants positioned on atypical attributes

1
(Ratneshwar, S.) (Desai, Kalpesh Kaushik)

An Empirical analysis of the determinants of retail margins: the role of store-brand share

1
(Ailawadi, Kusum L.) (Harlam, Bari)

Return on marketing: using customer equity to focus marketing strategy

1
(Zeithaml, Valarie A.) (Lemon, Katherine N.) (Rust, Roland T.)

Attention capture and transfer in advertising: brand, pictorial, and text-size effects

1
(Wedel, Michel) (Pieters, Rik)

How is manifest branding strategy related to the intangible value of a corporation?

1
(Rao, Vithala R.) (Agarwal, Manoj K.) (Dahlhoff, Denise)

Impression management using typeface design

1
(Henderson, Pamela W.) (Giese, Joan L.) (Cote, Joseph A.)

Reciprocal spillover effects: a strategic benefit of brand extensions

1
(Balachander, Subramanian) (Ghose, Sanjoy)

Grocery price setting and quantity surcharges

1
(Sprott, David E.) (Manning, Kenneth C.) (Miyazaki, Anthony D.)

Teaching old brands new tricks: retro branding and the revival of brand meaning

1
(Brown, Stephen) (Kozinets, Robert V.) (Sherry, John F.)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir