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Hal. Awal
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Hal. Akhir
The Role of Leaders in Internal Marketing
1
(Ahearne, Michael) (Dick, Rolf Van) (Wieseke, Jan) (Lam, Son K.)
Demarketing, Minorities, and National Attachment
1
(Grinstein, Amir) (Nisan, Udi)
Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and…
1
(Lurie, Nicholas H.) (Peng Huang) (Mitra, Sabyasachi)
Social Identity and the Service—Profit Chain
1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)
Understanding the Marketing Department's Influence within the Firm
1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)
Customer Equity Drivers and Future Sales
1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)
Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty
1
(Sinha, Rajiv K.) (Thompson, Scott A.)
Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)
Breaking through Fast-Forwarding: Brand Information and Visual Attention
1
(Brasel, S. Adam) (Gips, James)
Competitive Density and the Customer Acquisition—Retention Trade-Off
1
(Voss, Glenn B.) (Voss, Zannie Giraud)
The Long-Term Stock Market Valuation of Customer Satisfaction
1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)
Advancing science on the knife's edge: integration and specialization in management Ph.D. programs
1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)
the Contingent value of corporate political ties
1
(Wright, mike) (Mellahi, Kamel) (Sun, Pei)
Political markets and regulatory uncertainty: insights and implications for integrated strategy
1
(Bonardi, Jean-Philippe) (Bergh, Richard G. Vanden) (Kingsley, Allison F.)
When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides
1
(Tse, David K.) (Gu, Flora F.)
Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects
1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)
Competitive Response to Radical Product Innovations
1
(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)
Strategy and competition in the market and nonmarket arenas
1
(Henisz, Witold J.) (Zelner, Bennet A.)
Delight by Design: The Role of Hedonic versus Utilitarian Benefits
1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)
The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Market…
1
(Soberman, David A.) (Kalra, Ajay)
Hal. Awal
Sebelumnya
31
32
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Berikutnya
Hal. Akhir
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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