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Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir

The Role of Leaders in Internal Marketing

1
(Ahearne, Michael) (Dick, Rolf Van) (Wieseke, Jan) (Lam, Son K.)

Demarketing, Minorities, and National Attachment

1
(Grinstein, Amir) (Nisan, Udi)

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and…

1
(Lurie, Nicholas H.) (Peng Huang) (Mitra, Sabyasachi)

Social Identity and the Service—Profit Chain

1
(Homburg, Christian) (Hoyer, Wayne D.) (Wieseke, Jan)

Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

Customer Equity Drivers and Future Sales

1
(Vogel, Verena) (Evanschitzky, Heiner) (Ramaseshan, B.)

Brand Communities and New Product Adoption: The Influence and Limits of Oppositional Loyalty

1
(Sinha, Rajiv K.) (Thompson, Scott A.)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

Breaking through Fast-Forwarding: Brand Information and Visual Attention

1
(Brasel, S. Adam) (Gips, James)

Competitive Density and the Customer Acquisition—Retention Trade-Off

1
(Voss, Glenn B.) (Voss, Zannie Giraud)

The Long-Term Stock Market Valuation of Customer Satisfaction

1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)

Advancing science on the knife's edge: integration and specialization in management Ph.D. programs

1
(Mudambi, Ram) (Hannigan, Thomas J.) (Kline, William)

the Contingent value of corporate political ties

1
(Wright, mike) (Mellahi, Kamel) (Sun, Pei)

Political markets and regulatory uncertainty: insights and implications for integrated strategy

1
(Bonardi, Jean-Philippe) (Bergh, Richard G. Vanden) (Kingsley, Allison F.)

When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides

1
(Tse, David K.) (Gu, Flora F.)

Negative Spillover in Brand Portfolios: Exploring the Antecedents of Asymmetric Effects

1
(Dawar, Niraj) (Lemmink, Jos) (Lei, Jing)

Competitive Response to Radical Product Innovations

1
(Blair, Edward) (Narasimhan, Om) (Chandy, Rajesh) (Aboulnasr, Khaled)

Strategy and competition in the market and nonmarket arenas

1
(Henisz, Witold J.) (Zelner, Bennet A.)

Delight by Design: The Role of Hedonic versus Utilitarian Benefits

1
(Mahajan, Vijay) (Raghunathan, Rajagopal) (Chitturi, Ravindra)

The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Market…

1
(Soberman, David A.) (Kalra, Ajay)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir
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