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Principles of marketing 2nd ed
1
(Kotler, Philip)
Principles of marketing 11th ed
10
(Kotler, Philip) (Armstrong, Gary)
Principles of marketing 12th ed
10
(Kotler, Philip) (Armstrong, Gary)
Principles of contemporary marketing 14th ed
1
(Kurtz, David L.)
Principles of marketing 15th ed
3
(715 (p)) (Armstrong, Gary) (Kotler, Philip R.)
Pemuka pasar Indonesia, strategi komunikasi empat merek lokal
2
Peripheral vision : detecting the weak signals that will make or break your company
3
(Day, George S) (Schoemaker, Paul J.H)
Services marketing : Integrated customer focus across the firm 5th ed
4
(Zeithmal, Valarie A)
Principles of advertising & IMC 2nd
3
(Duncan, Tom) (Thomas R.)
The 360 degree brand in Asia
2
(Blair, Mark) (Amstrong, Richard) (Murphy, Mike)
Marketing aesthetics: the strategic management of brands, identity and image
2
(Schmitt, Bernd)
The green marketing manifesto
2
(Grant, John)
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation
2
(Kumar, Nirmalya)
Truth : The new rules for marketing in a skeptical world
3
(Upshaw, Lynn)
Competitive marketing strategy
3
(Czepiel, John A)
Contemporary marketing 11th
1
(Boone, Louis C.) (David L. Kurtz)
Strategic marketing in the customer driven organization
2
(Bradley, Frank)
Market - based management strategies for growing customer value and profitability 3rd ed
2
(Best, Roger J)
Marketing scales handbook: a compilation of multi-item measures Vol. II
2
(Bruner, Gordon C.) (Paul J. Hensel)
Marketing research: an applied orientation 3rd
2
(Malhotra, Naresh K.)
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CELEB FEB UI
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