Found 2173 results for your keywords: subject="Statistic"
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The Impact of the internet on information search for automobiles

1
(Ratchford, Brian T.) (Lee, Myung-Soo) (Talukdar, Debabrata)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

The Effect of forced choice on choice

1
(Dhar, Ravi) (Simonson, Itamar)

E-Customization

1
(Mela, Carl F.) (Ansari, Asim)

Selective sampling for binary choice models

1
(Franses, Philip Hans) (Donkers, Bas) (Verhoef, Peter C.)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

Why do consumers stop viewing television commercials? two experiments on the influence of moment …

1
(Pieters, Rik G.M.) (Wedel, Michel) (Elpers, Josephine L.C.M. Woltman)

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

Measuring preferences for really new products

1
(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Understanding the impact of synergy in multimedia communications

1
(Naik, Prasad) (Raman, Kalyan)

Integration of discrepant sales forecasts: the influence of plausibility inferences based on an e…

1
(Johar, Gita Venkataramani) (Roggeveen, Anne L.)

Valuing customers

1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)

The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…

1
(Chintagunta, Pradeep K.) (Varki, Sajeev)

Waiting for the web: how screen color affects time perception

1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)

A Mixing model for internet search-engine visits

1
(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)

When corporate image affects product evaluations: the moderating role of perceived risk

1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)
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