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Marketing aesthetics: the strategic management of brands, identity and image
2
(Schmitt, Bernd)
The green marketing manifesto
2
(Grant, John)
Marketing as strategy: understanding the CEO's agenda for driving growth and innovation
2
(Kumar, Nirmalya)
Truth : The new rules for marketing in a skeptical world
3
(Upshaw, Lynn)
Competitive marketing strategy
3
(Czepiel, John A)
Contemporary marketing 11th
1
(Boone, Louis C.) (David L. Kurtz)
Strategic marketing in the customer driven organization
2
(Bradley, Frank)
Market - based management strategies for growing customer value and profitability 3rd ed
2
(Best, Roger J)
Marketing scales handbook: a compilation of multi-item measures Vol. II
2
(Bruner, Gordon C.) (Paul J. Hensel)
Marketing research: an applied orientation 3rd
2
(Malhotra, Naresh K.)
Review of marketing research Vol 1
4
(Malhotra, Naresh K)
Review of Marketing research Vol 3
2
(Malhotra, Naresh K ( Ed ))
Marketing strategies : A Twenty first century approach
3
(Ranchhod, Ashok) (Tinson, Julie)
Business marketing : Connecting strategy, relationships, and Learning
2
(Dwyer, F. Robert) (Fanner, John F)
Strategic market relationships : From strategy to implementation 2nd ed
5
(Donaldson, Bill)
Why customers do What they Do : Who they are, why they buy, and how you can anticipate their ever…
3
(Cohen, Marshal)
Marketing classics aselection of influential articles 8th
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(Enis, Ben M.)
Handbook of marketing
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(Waitz, Barton) (Wensley, Robin)
Strategic marketing 8th ed
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(Cravens, David W)
Global marketing management 3rd ed
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(Kotabe, Masaaki)
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