Found 4349 results for your keywords: subject="Marketing"
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir

Consumer-Based Brand Equity and Firm Risk

1
(Rego, Lopo L.) (Morgan, Neil A.) (Billett, Matthew T.)

Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attent…

1
(Bradlow, Eric T.) (Chandon, Pierre) (Hutchinson, J. Wesley) (Young, Scott H.)

Managing Dynamics in a Customer Portfolio

1
(Homburg, Christian) (Totzek, Dirk) (Steiner, Viviana V.)

Marketing Alliances, Firm Networks, and Firm Value Creation

1
(Moorman, Christine) (Swaminathan, Vanitha)

The Role of Customer Gratitude in Relationship Marketing

1
(Palmatier, Robert W.) (Kardes, Frank R.) (Jarvis, Cheryl Burke) (Bechkoff, Jennifer R.)

American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research

1
(Kozinets, Robert V.) (Sherry, John F.) (Diamond, Nina) (Muniz, Albert M.) (McGrath, Mary Ann) (Borghini, Stefania)

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

1
(Shankar, Venkatesh) (Bezawada, Ram) (Balachander, S.) (Kannan, P. K.)

Are Product Returns a Necessary Evil? Antecedents and Consequences

1
(Kumar, V) (Petersen, J. Andrew)

Marketing under Uncertainty: The Logic of an Effectual Approach

1
(Wiltbank, Robert) (Dew, Nicholas) (Read, Stuard) (Sarasvathy, Saras D.) (Song, Michael)

Distribution Network Redesign for Marketing Competitiveness

1
(Tadikamalla, Pandu) (Mittal, Vikas) (Shang, Jennifer) (Yildirim, Tuba Pinar) (Brown, Lawrence H.)

The Role of Leaders in Internal Marketing

1
(Ahearne, Michael) (Dick, Rolf Van) (Wieseke, Jan) (Lam, Son K.)

Demarketing, Minorities, and National Attachment

1
(Grinstein, Amir) (Nisan, Udi)

Understanding the Marketing Department's Influence within the Firm

1
(Verhoef, Peter C.) (Leeflang, Peter S.H.)

The Role of Hubs in the Adoption Process

1
(Lehmann, Donald R.) (Goldenberg, Jacob) (Han, Sangman) (Jae Weon Hong)

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

1
(Srivastava, Rajendra K.) (Bharadwaj, Sundar G.) (Bahadir, S. Cem)

The Long-Term Stock Market Valuation of Customer Satisfaction

1
(Keiningham, Timothy L.) (Cooil, Bruce) (Aksoy, Lerzan) (Groening, Christopher) (Yalcin, Atakan)

Interfirm Relational Drivers of Customer Value

1
(Palmatier, Robert W.)

Satisfaction, Complaint, and the Stock Value Gap

1
(Homburg, Christian) (Luo, Xueming)

When Does Guanxi Matter? Issues of Capitalization and Its Dark Sides

1
(Tse, David K.) (Gu, Flora F.)

The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm P…

1
(Jayachandran, Satish) (Krasnikov, Alexander)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir