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Understanding the impact of synergy in multimedia communications
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(Naik, Prasad) (Raman, Kalyan)
Integration of discrepant sales forecasts: the influence of plausibility inferences based on an e…
1
(Johar, Gita Venkataramani) (Roggeveen, Anne L.)
Valuing customers
1
(Lehmann, Donald R.) (Gupta, Sunil) (Stuart, Jennifer Ames)
The Augmented latent class model: incorporating additional heterogeneity in the latent class mode…
1
(Chintagunta, Pradeep K.) (Varki, Sajeev)
Waiting for the web: how screen color affects time perception
1
(Sengupta, Jaideep) (Gorn, Gerald J.) (Chattopadhyay, Amitava) (Tripathi, Shashank)
A Mixing model for internet search-engine visits
1
(Boatwright, Peter) (Telang, Rahul) (Mukhopadhyay, Tridas)
When corporate image affects product evaluations: the moderating role of perceived risk
1
(Batra, Rajeev) (Gurhan-Canli, Zeynep)
Model of brand choice with a no-purchase option calibrated to scanner-panel data
1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)
The Dynamic effect of innovation on market structure
1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)
Brand as beacons: a new source of loyalty to multiproduct firms
1
(Anand, Bharat N.) (Shachar, Ron)
Design and modeling in conjoint analysis with partial profiles
1
(Rubin, Donald B.)
Recovering stockkeeping-unit-level preferences and response sensitivities from market share model…
1
(Chintagunta, Pradeep K.) (Bell, David R.) (Bonfrer, Andre)
The Boundaries of loss aversion
1
(Kahneman, Daniel) (Novemsky, Nathan)
Estimating a stockkeeping-unit-level brand choice model that combines household panel data and store
1
(Chintagunta, Pradeep K.) (Dube, Jean-Pierre)
Distinguishing between the meanings of music: when background music affects product perceptions
1
(Zhu, Rui) (Juliet) (Meyers-Levy, Joan)
Cultural differences in consumer impatience
1
(Rao, Akshay R.) (Chen, Haipeng) (Allan) (Ng, Sharon)
Willful ignorance in request for product attribute information
1
(Ehrich, Kristine R.) (Irwin, Julie R.)
An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability
1
(Jain, Dipak C.) (Khan, Romana J.)
How Potential Conflict Drives Channel Structure (Direct and Indirect) Channels
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(Vinhas, Alberto SA) (Anderson, Erin)
RFM and CLV: using iso-value curves for customer base analysis
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(Yeung, Catherine, W.M.) (Wyer JR., Robert S.)
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CELEB FEB UI
PSB lt.1 - B. Penunjang
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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PSB lt.dasar - Pascasarjana
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