Found 3513 results for your keywords: subject="analysis"
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Return on marketing: using customer equity to focus marketing strategy

1
(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)

Antecedents and consequences of the service climate in boundary-spanning self-managing service terms

1
(Jong, Ad de) (Ruyter, Ko de)

Return on investment implications for pharmaceutical promotional expenditures: the role of market…

1
(Narayanan, Sridhar) (Chintagunta, Pradeep K.) (Desiraju, Ramarao)

Marketing strategy: an assessment of the state of the field and outlook

1
(Jayachandran, Satish) (Varadarajan, P. Rajan)

Customer knowledge development: antecedents and impact on new product performance

1
(Sharma, Sanjay) (Joshi, Ashwin W.)

The Role of relational knowledge stores in interfirm partnering

1
(Grewal, Rajdeep) (Sohi, Ravipreet S.) (Johnson, Jean L.)

How firms relate to their markets: an empirical examination of contemporary marketing practices

1
(Coviello, Nicole E.) (Danaher, Peter J.) (Brodie, Roderick) (Johnston, Wesley)

Interfirm cooperation and customer orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

The Effects of expert and consumer endorsements on audience response

1
(Wang, Alex)

An IMC approach to event marketing: the effects of sponsorship an experience on customer attitudes

1
(Sneath, Julie Z.) (Finney, R. Zachary) (Close, Angeline Grace)

Corporate reputation: what do consumers really care about?

1
(Page, Graham) (Fearn, Helen)

Captivating company: dimensions of attractiveness in employer branding

1
(Berthon, Pierre) (Ewing, Michael) (Hah, Li Lian)

A Year in the life of the African-American male in advertising

1
(Bailey, Ainsworth Anthony)

Product placement

1
(La Ferle, Carrie) (Edwards, Steven M.)

The State of theory in three premier advertising journals: a research note

1
(Pitt, Leyland F.) (Berthon, Pierre) (Caruana, Albert) (Berthon, Jean-Paul)

Measuring Readability in Financial Disclosures

1
(Loughran, Tim.) (Mcdonald, Bill.)

Incentive and Endogenous Risk Taking: A Structural View on Hedge Fund Alphas

1
(Buraschi, Andrea.) (Kosowski, Robert. Sritrakul, Worrawat)

Duration of Executive Compensation

1
(Goplan, Radhakrishnan.) (Milbourn, Todd. Song, Fenghua. Thakor, Anjan V.)

A Pyrrhic Victory? Bank Bailouts and Sovereign Credit Risk

1
(Acharya, Viral.) (Drechsler, Itamar. Schnabl, Philipp)

Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

1
(Spiller, Stephen A.) (Fitzsimons, Gavan J. Lynch JR, John G. McClelland, Gary H.)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir