Found 1386 results for your keywords: subject="Brand"
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Revenue premium as an outcome measure of brand equity

1
(Lehmann, Donald R.) (Neslin, Scott A.) (Ailawadi, Kulsum L.)

Market orientation and alternative strategic orientations: a longitudinal assessment of performan…

1
(Noble, Charles H.) (Sinha, Rajiv K.) (Kumar, Ajith)

Menigkatkan peluang sukses ekstensi merek

1
(Sidik, Ignas G.)

Pengaruh konsistensi brand specific associations dan strategi brand extension dalam memenagkan ev…

1
(Afiff, Adi Zakaria)

Implementing global brand on consumer good subsidiary in developing countries

1
(Firmanzah)

Repeat purchasing of new automobiles by older consumers: empirical evidence and interpretations

1
(Lambert-Pandraud, Raphaelle) (Laurent, Gilles)

Are the Drivers and role of online trust the same for all web sites and consumers? a large-scale …

1
(Urban, Glen L.) (Bart, Yakov) (Shankar, Venkatesh) (Sultan, Fareena)

The Role of spokescharacters as advertisement and package cues in integrated marketing communicat…

1
(Garretson, Judith A.) (Burton, Scot)

Corporate associations and consumer product responses: the moderating role of corporate brand dom…

1
(Berens, Guido) (Van Riel, Cees B.M.) (Van Bruggen, Gerrit H.)

The Social influence of brand community: evidence from European Car Clubs

1
(Algesheimer, Rene) (Dholakia, Utpal M.) (Herrman, Andreas)

The Impact of cobranding on customer evaluation of brand counterextensions

1
(Kumar, Piyush)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

Measuring preferences for really new products

1
(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…

1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir