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Review of marketing research Vol 1
4
(Malhotra, Naresh K)
Review of Marketing research Vol 3
2
(Malhotra, Naresh K ( Ed ))
Marketing strategies : A Twenty first century approach
3
(Ranchhod, Ashok) (Tinson, Julie)
Business marketing : Connecting strategy, relationships, and Learning
2
(Dwyer, F. Robert) (Fanner, John F)
Strategic market relationships : From strategy to implementation 2nd ed
5
(Donaldson, Bill)
Why customers do What they Do : Who they are, why they buy, and how you can anticipate their ever…
3
(Cohen, Marshal)
Marketing classics aselection of influential articles 8th
1
(Enis, Ben M.)
Handbook of marketing
2
(Waitz, Barton) (Wensley, Robin)
Strategic marketing 8th ed
3
(Cravens, David W)
Global marketing management 3rd ed
2
(Kotabe, Masaaki)
Marketing management
0
(Kotler, Philip) (Keller, Kevin Lane)
Marketing management 13th ed
2
(Kotler, Philip)
Business marketing management : B2B
4
(Hutt, Michael D)
Strategic marketing problems cases and comments
3
(Kerin, Roger A.) (Peterson, Robert A.)
Social marketing : why should the devil have all the best tunes ?
2
(Hastings, Gerald)
Services marketing in Asia : Managing people, technology and strategis
3
(Lovelock, Christopher) (Wirtz, Jochen) (Keh, Hean Tat)
Marketing moves: a new approach to profits, growth, and renewal
3
(Kotler, Philip) (Maesincee, Suvit) (Jain, Dipak C.)
Essentials of Marketing Research : A Hands -on Orientation
2
(Malhotra, Naresh K)
Creating and dominating new markets
2
(Meyer, Peter)
Marketing management: an Asian perspective 3rd
1
(Philip Kotler) (Swee Meng Leong) (Siew Meng Leong et al.)
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