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Customer portfolio management: toward a dynamic theory of exchange relationships
1
(Johnson, Michael D.) (Selness, Fred)
Return on marketing: using customer equity to focus marketing strategy
1
(Lemon, Katherine N.) (Rust, Roland T.) (Zeithami, Valarie A.)
Actualizing innovation effort: the impact of market knowledge diffusion in a dynamic system of co…
1
(Marinova, Detelina)
Toward organizational behavior
1
(Cummings, L.L.)
The Case for the natural science model for research in organizational behavior and organization t…
1
(Behling, Orlando)
The recursive expression of consistent intergenerational utility functions
1
(Streufert, Peter A)
Notes on models of overlapping generations
1
(Wallace, Neil)
Sources of Entry in Representative Agent Models
1
(Backus, David.) (Chernov, Mikhail. Zin, Stanley.)
Presidential Addres: Investment Noise and Trends
1
(Stambaugh, Robert F.)
The Joint Cross Section of Stocks and Options
1
(An, Byeong-Je.) (Ang, Andrew. Bali, Turan G. Cakici, Nusret.)
Agency Conflicts and Cash: Estimates from a Dynamic Model
1
(Nikolov, Boris) (Whited,Toni M.)
Incentive and Endogenous Risk Taking: A Structural View on Hedge Fund Alphas
1
(Buraschi, Andrea.) (Kosowski, Robert. Sritrakul, Worrawat)
Investment-Based Corporate Bond Pricing
1
(Kuehn, Alexander-Lars) (Schmid, Lukas.)
A Pyrrhic Victory? Bank Bailouts and Sovereign Credit Risk
1
(Acharya, Viral.) (Drechsler, Itamar. Schnabl, Philipp)
Strategic and Financial Bidders in Takeover Auctions
1
(Gorbenko, Alexander S) (Malenko, Andrey.)
Volatility, the Macroeconomy, and Asset Prices
1
(Bansal, Ravi.) (Shaliiastovich, Ivan. Yaron, Amir)
Comparing the Relative Effectiveness of Advertising Channels: A Case Study of a Multimedia Biltz …
1
(Danaher, Peter J.) (Dagger, Tracey S.)
Price and Advertising Effectiveness over the Business Cycle.
1
(Van Heerde, Harald J.) (Dekimpe, Marnik G.) (Steenkamp, Jan-Benedict E.M.) (Gijsenberg, Maarten J.)
Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration Versus Expansion.
1
(Muller, Eitan) (Libai, Barak.) (Peres, Renana.)
Marketing Channels in Foreign Markets: Control Mechanisms and the Moderating Role of Multinationa…
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(Kumar, Alok) (Mallapragada, Girish) (Grewal, Rajdeep.) (Saini, Amit.)
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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PSB lt.dasar - Pascasarjana
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