Found 3073 results for your keywords: publisher=Association
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological …

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(Winer, Russell S.) (Pavlou, Paul A.) (Venkaratman, Vinod.) (Dimoka, Angelika) (Vo, Khoi) (Hampton, William) (Bollinger, Bryan) (Hershfield, Hal E.) (Ishihara, Masakazu)

Consumer Neuroscience: Applications, Challenges, and Possible Solutions.

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(Yoon, Carolyn.) (Plassmann, Hilke.) (Venkatraman, Vinod : Huettel, Scott)

Introduction to the "Journal of Marketing Research" Special Issue on Neuroscience and Marketing

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(Camerer, Colin) (Yoon, Carolyn)

What's in A Brand Name? Assesing the Impact of Rebranding in the Hospitality Industry

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(Dev, Chekitan S.) (Tsai, Yi) (Lin) (Chintagunta, Pradeep)

Transaction Attributes and Customer Valuation

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(Braun, Michael) (Scheweidel, David A.) (Stein, Eli)

More Than a Feeling: Emotional Contagion Effects in Persuasive Communication

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(Hasford, Jonathan) (Hardesty, David M.) (Kidwell, Blair)

Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food C…

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(Nikolova, Hristina Dzhogleva) (Inman, J. Jeffey)

Competitive Vices

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(Villas) (Boas, Miguel) (Branco, Fernando)

Suppliers Caught in Supermarket Price Wars: Victimes or Victors? Insight From a Dutch Price War

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(Gielens, Katrijn) (Sotgiu, Francesca)

Small Victories: Creating Intrinsic Motivation in Task Completion and Debt Repayment

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(Brown, Alexander L.) (Lahey, Joanna N.)

Multitier Store Brands and Channel Profits

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(Amaldoss,Wilfred) (Shin, Woochoel)

Quantifying Under- and Overreporting in Surveys Through a Dual-Questioning-Technique Design

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(Steenkamp, Jan) (Benedict E.M.) (Jong, Martijn G. De) (Fox, Jean) (Paul)

Crafting a JMR Manuscript

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(Reinartz, Werner J.)

The Effects of Fitness Branding on Restrained Eaters' Food Consumption and Postconsumption Physic…

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(Baumgartner, Hans) (Koenigstorfer, Joerg)

When Do Consumers Avoid Imperfections Superficial Packaging Damage as a Contamination Clue

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(Ritchie, Robin J.B.) (Dahl, Darren W.) (White Katherine)

Modeling Heterogenity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cr…

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(Keiningham, Timothy L.) (Mithas, Sunil) (Aksoy, Lerzan) (Yalcin, Atakan) (Lariviere, Bart) (Morgeson II, Forrest V.)

How Experience Variety Shapes Postpurchase Product Evaluation

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(Etkin, Jordan) (Sela, Anir)

Cross-Validation of Customer and Employee Signals and Firm Valuation

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(Mittal, Vikas) (Groening, Christopher) (Zhang, Yan \"Anthea\")

The Perils of Proactive Churn Prevntion Using Plan Recommendations: Evidence From a Field Experiment

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(Iyengar, Raghuram) (Ascarza, Eva) (Schleicher, Martin)

Is a 70% Forecast More Accurate Than a 30% forecast? How Level of a Forecast Affects Inferences C…

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(Bagchi, Rajesh) (Ince, Elise Chandon)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir