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The Boundaries of Loss Aversion

1
(Novemsky Nathan) (Kahneman Daniel)

A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects

1
(Arentze A. Theo) (Oppewal Harmen) (Timmermans J. P. Harry)

Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges

1
(Agustin Clara) (Singh Jagdip)

Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Market…

1
(Boas Miguel Villas J.) (Zhao Ying)

The Better They Are, the More They Give: Trade Promotions of Consumer Durables

1
(Bruce Norris) (Desai S. , Preyas) (Staelin Richard)

Incentive-Aligned Conjoint Analysis

1
(Ding Min) (Grewal Rajdeep) (Liechty John)

Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods

1
(Okada Mina Erica)

Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects

1
(Amaldoss Wilfred) (Jain Sanjay)

Diagnostics, Expectations, and Endogeneity

1
(Franses Hans Philip)

Marketing Models and the Lucas Critique

1
(Heerde J. van Harald) (Dekimpe G. , Marnik) (Jr William P. Putsis .William)

Structural Modeling and Policy Simulation

1
(Bronnenberg J. Bart) (Rossi E. Peter) (Vilcassim J. Naufel)

On the Use of Econometric Models for Policy Simulation in Marketing

1
(Franses Hans Philip)

Consumer behavior : buying, having, and being 13 th ed

5
(Solomon, Michael R.)

Selective Sampling for Binary Choice Models

1
(Donkers Bas) (Franses Hans Philip) (Verhoef C. Peter)

Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is

1
(Heerde J. Van Harald) (Gupta Sachin) (Wittink R. Dick)

The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English

1
(Tavassoli T. Nader) (Lee Hwai Yih)

The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalt…

1
(Kivetz, Ran) (Simonson, Itamar)

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-…

1
(Elpers L. C. M. Woltman Elpers Josephine) (Wedel Michel) (Pieters G. M. Rik)

Interfirm Cooperation and Customer Orientation

1
(Rindfleisch, Aric) (Moorman, Christine)

Mental simulation and preference consistency over time: the role of process- versus outcome-focus…

1
(Hoeffler, Steve) (Zauberman, Gal) (Zhao, Min)
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