Found 1386 results for your keywords: subject="Brand"
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir

The Impact of cobranding on customer evaluation of brand counterextensions

1
(Kumar, Piyush)

The Reciprocal effects of brand equity and trivial attributes

1
(Broniarczyk, Susan M.) (Gershoff, Andrew D.)

Is 75% of the Sales promotion bump due to brand switching? no, only 33% is

1
(Heerde, Harald J. Van) (Gupta, Sachin) (Wittink, Dick R.)

Measuring preferences for really new products

1
(Hoeffler, Steve)

Measuring the impact of promotions on brand switching when consumers are forward looking

1
(Sun, Baohong) (Neslin, Scott A.) (Srinivasan, Kannan)

Performance of store brands: a cross-country analysis of consumer store-brand preferences, percep…

1
(Zhao, Ying) (Erdem, Tulin) (Valenzuela, Ana)

Model of brand choice with a no-purchase option calibrated to scanner-panel data

1
(Chib, Siddhartha) (Seetharaman, P.B.) (Strjnev, Andrei)

The Dynamic effect of innovation on market structure

1
(Heerde, Harald J. Van) (Manchanda, Puneet) (Mela, Carl F.)

The Effect of conceptual and perceptual fluency on brand evaluation

1
(Lee, Angela Y) (Labroo, Aparna)

Brand as beacons: a new source of loyalty to multiproduct firms

1
(Anand, Bharat N.) (Shachar, Ron)

Analyzing brand competition across subcategories

1
(Wedel, Michel) (Zhang, Jie)

To buy or not to buy: response mode effects on consumer choice

1
(Nowlis, Stephen M.) (Dhar, Ravi)

Modeling preferences for common attributes in multicategory brand choice

1
(Singh, Vshal P.) (Hansen, Karsten) (Gupta, Sachin)

Brand counterextensions: the impact of brand extension success versus failure

1
(Kumar, Piyush)

Implementing global brand on consumer good subsidiary in developing countries

1
(Firmanzah)

Two roads to updating brand personality impresssions: trait versus evaluative inferencing

1
(Johar, Gita Venkataramani) (Sengupta, Jaideep) (Aaker, Jennifer L.)

Branding and brand equity

1
(Keller, Kevin Lane)

The Breakaway brand: how great brands stand out

1
(Kelly, Francis J.) (Barry Silverstein)

Kellog on branding: the marketing faculty of the kellog school of management

1
(Alice M. Tybout) (Tim Calkins)

Marketing aesthetics: the strategic management of brands, identitiy, and image

2
(Schmitt, Bernd)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir