Pusat Sumber Belajar FEB UI
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Hal. Awal
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Hal. Akhir
The Right way to manage unprofitable customers
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(Mittal, Vikas) (Murshed, Feisal) (Sarkees, Matthew)
The Four things a service business must get right
1
(Frei, Frances X.)
Analisis hubungan antara service quality, customer satisfaction, dan switching cost terhadap cust…
1
(Halim, Rizal Edy) (Herawati, Wenny)
Transforming strategy one customer at a time
1
(Tjan, Anthony K.) (Harrington, Richard J.)
Boss, i think someone stole our customer data
1
(McNulty, Eric)
Managing global accounts
1
(Yip, George S.) (Bink, Audrey J.M.)
The Customers' revenge
1
(Ariely, Dan)
Optimal marketing strategies for a customer data intermedia
1
(Sudhir, K.) (Pancras, Joseph)
Optimal customer relationship management using Bayesian decision theory: an application for custo…
1
(Kumar, V.) (Venkatesan, Rajkumar) (Bohling, Timothy)
Mapping your competitive position
1
(D\'Aveni, Richard)
A Consumer perspective on value creation
1
(Priem, Richard L.)
Choice goal attainment and decision and consumption satisfaction
1
(Lehmann, Donald R.) (Herrmann, Andreas) (Heitmann, Mark)
Modeling service alliances: an exploratory investigation of spillover effects in service partners…
1
(Bourdeau, Brian L.) (Cronin, J. Joseph) (Voorhees, Clay M.)
Customizing complex products: when should the vendor take control?
1
(Ghosh, Mrinal) (Stremersch, Stefan) (Dutta, Shantanu)
Fading optimism in products: temporal changes in expectations about performance
1
(Houston, Michael J.) (Monga, Ashwani)
Introduction to the marketing science institute special section on academic and practitioner coll…
1
(McAlister, Leigh)
The Effect od stating expectations on customer satisfaction and shopping experience
1
(Simonson, Itamar) (Ofir, Chezy)
Satisfaction strength and customer loyalty
1
(Grewal, Rajdeep) (Chandrashekaran, Murali) (Rotte, Kristin) (Tax, Stephen S.)
Service with a smile and encounter satisfaction: emotional contagion and appraisal mechanisms
1
(Barger, Patricia B.) (Grandey, Alicia A.)
Executive insights: building successful export business relationships: a behavioral perspective
1
(Katsikeas) (Leonidou, Leonidas C.) (S., Constantine) (Hadjimarcou, John)
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Studi Kasus FEB UI
Tesis
Video
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CELEB FEB UI
PSB lt.1 - B. Penunjang
PSB lt.1 - B. Wajib
PSB lt.1 - Pusat Data Ekonomi & Bisnis
PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
PSB lt.2 - Karya Akhir
PSB lt.dasar - Pascasarjana
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