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Marketing management
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(Kotler, Philip) (Keller, Kevin Lane)
Marketing management 13th ed
2
(Kotler, Philip)
Business marketing management : B2B
4
(Hutt, Michael D)
Strategic marketing problems cases and comments
3
(Kerin, Roger A.) (Peterson, Robert A.)
Social marketing : why should the devil have all the best tunes ?
2
(Hastings, Gerald)
Services marketing in Asia : Managing people, technology and strategis
3
(Lovelock, Christopher) (Wirtz, Jochen) (Keh, Hean Tat)
Marketing moves: a new approach to profits, growth, and renewal
3
(Kotler, Philip) (Maesincee, Suvit) (Jain, Dipak C.)
Essentials of Marketing Research : A Hands -on Orientation
2
(Malhotra, Naresh K)
Creating and dominating new markets
2
(Meyer, Peter)
Marketing management: an Asian perspective 3rd
1
(Philip Kotler) (Swee Meng Leong) (Siew Meng Leong et al.)
Consumer behavior implications for marketing strategy 6th ed
1
(Hawkins, Del I.) (Coney, Kenneth A.)
Dasar-dasar pemasaran Philip Kotler
0
(Kotler, Philip)
Strategic marketing for nonprofit organizations Philip Kotler
1
(Kotler, Philip)
Essentials of marketing : a marketing strategy planning approach
2
(Perreault, Jr., William D.) (McCarthy, E. Jerome) (Cannon, Joseph P.)
Marketing engineering computer : Assisted marketing analysis and planning
2
(Lilien, Gary L) (Rangaswamy, Arvind)
IMC the next generation: five steps for delivering value and measuring returns using marketing co…
4
(Schultz, Don E.) (Heidi Schultz)
Selling blue elephants : how to make great products that people want before they even know they w…
2
(Moskowitz, Howard)
Driving customer equity: how customer lifetime value is reshaping corporate strategy
2
(Rust, Roland T.) (Valarie A. Zeithaml)
Value above cost
2
(Sexton, Donald E)
Marketing champions : Practical strategies for improving marketing's power, influence, and busine…
3
(Stewart, David W.) (Young, Roy A) (Weiss, Allen M.)
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