Pusat Sumber Belajar FEB UI
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Studi Kasus FEB UI
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Hal. Awal
Sebelumnya
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Hal. Akhir
An empirical study of innate consumer innovativeness, personal characteristics, and new-product a…
1
(Mason, Charlotte H.) (Im, Subin) (Bayus, Barry L.)
Demarketing pada marketing kartu kredit: Dampak dari perubahan harga versus perubahan produk
1
(Harryadin Mahardika (Pembimbing/Promotor)) (Servia, Wice) (Dr. Nurdin Sobari S.E., M.M (Penguji)) (Dr. Ir. T. Ezni Balqiah M.E (Penguji))
Does Loving a brand mean loving its products? the role of brand-elicited affect in brand extensio…
1
(Yeung, Catherine W.M.) (Wyer, Robert S.)
New products management
1
(Crawford, C. Merle)
Does Quality win? network effects versus quality in high-tech markets
1
(Tellis, Gerard J.) (Yin, Eden) (Niraj, Rakesh)
Letting the market work for you: an evolutionary perspective on product strategy
1
(Sorenson, Olav)
Corporate social responsibility and financial performance: correlation or misspecification?
1
(McWilliams, Abagail) (Siegel, Donald)
New product launch strategy for network effects products
1
(Lee, Yikuan) (O\'Connor, Gina Colarelli)
Modeling global spillover of new product takeoff
1
(Stremersch, Stefan) (Fok, Dennis) (Everdingen, Yvonne Van)
Collaboration and technology linkages: a strategic supplier typology
1
(Kaufman, Allen) (Wood, Craig H.) (Theyel, Gregory)
Specifying price judgments with range-frequency theory in models of brand choice
1
(Hill, R. Carter) (Bell, David R.) (Weathers, Danny) (Niedrich, Ronald W.)
What has marketing learned from Richard Johnson
1
(Huber, Joel)
The power of product platforms: building value and cost leadership
1
(Meyer, Marc H.) (Lehnerd, Alvin P.)
Nudge your customers toward better choices
1
(Johnson, Eric J.) (Herrmann, Andreas) (Heitmann, Mark) (Goldstein, Daniel G.)
A Hybrid choice model that uses actual and ordered attribute value information
1
(Bodapi, Anand V.) (Drolet, Aimee)
Willful ignorance in request for product attribute information
1
(Ehrich, Kristine R.) (Irwin, Julie R.)
Pengaruh negative electronic word of mouth terhadap intensi pembelian peran moderasi external cues
1
(Dr. T. Ezni Balqiah (Penguji)) (Dr. M. Gunawan Alif (Penguji)) (Dr. Rizal Edy Halim (Pembimbing/Promotor)) (Daniel Tumpal Hamonangan Aruan, Ph.D (Penguji)) (Sri Rahayu Hijrah Hati, Ph.D (Penguji)) (Prof. Dr. Adi Zakaria Afiff (Penguji)) (Dr. Asnan Furinto (CoPromotor)) (Gita Gayatri, Ph.D (CoPromotor)) (Rahmani, Shinta)
Temporal differences in the role of marketing communication in new product categories
1
(Narayanan, Sridhar) (Manchanda, Puneet) (Chintagunta, Pradeep K.)
When two rights make a wrong: searching too much in ordered environments
1
(Diehl, Kristin)
The Impact of Indonesia?s palm oil industry on economic and environmental performance
1
(Susanti, Anis Ria) (Dr. Elissaios Papyrakis (Pembimbing/Promotor)) (Dr. Lorenzo Pellegrini (Penguji))
Hal. Awal
Sebelumnya
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Hal. Akhir
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PSB lt.1 - R. Prof. Sumitro Djojohadikusumo
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