Found 1218 results for your keywords: publisher=American Marketing Association
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My Reflections on Publishing in Journal of Marketing

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(Kumar, V.) (Katsikeas, Constantine S.) (Cote, Joseph A.) (Kannan, P.K.) (Wieseke, Jan) (Bezawada, Ram) (Bolander, Willy) (Schons, Laura Marie) (Kumar, Ashish) (Habel, Johannes) (Alavi, Sascha) (Rishika, Rishika, Janakiraman, Ramkumar) (Mishra, saurabh, Modi, Sachin B.) (Chang, Woojung) (Taylor, Steven A.) (Menguc, Bulent) (Auh, Seigyoung) (Jung, Yeon Sung) (Ploufee, Christopher R.) (Hochstein, Bryan.)

Consumer Well-Being: Effects of Subgoal Failures and Goal Importance

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(Czellar, Sandor) (Devezer, Berna) (Sprott, David E) (Spangenberg, Eric R)

Consumer Adoption of New Products: Independent Versus Interdependent Self-Perspectives

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(Mourali, Mehdi) (Ma, Zhenfeng) (Yang, Zhiyong)

When to Take or Forgo New Product Exclusivity: Balancing Protection from Competition Against Word…

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(Peres, Renana) (Christophe Van den Bulte)

Moderating Effects of the Relationship Between Private Label Share and Store Loyalty

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(Koschate) (Fischer, Nicole) (Cramer, Johannes) (Hoyer, Wayne D)

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

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(Bijmolt, Tammo H A) (Risselada, Hans) (Verhoef, Peter C)

Supplier-Selected Referrals

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(Lilien, Gary L) (Grewal, Rajdeep) (Hada, Mahima)

Group-Buying Deal Popularity

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(Luo, Xueming) (Andrews, Michelle) (Aspara, Jaakko) (Song, Yiping)

Gratitude Versus Entitlement: A Dual Process Model of the Profitability Implications of Customer …

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(Wetzel, Hauke A) (Hammerschmidt, Maik) (Zablah, Alex R)

When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings

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(Carlson, Kurt A.) (Shu, Suzane B.)

Making Choices While Smelling, Tasting, and Listening: The Role of Sensory (Dis)similarity When S…

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(Lehmann, Donald R.) (Biswas, Dipayan) (Labrecque, Lauren I.) (Markos, Ereni)

Learned Helplessness Among Newly Hired Salespeople and the Influence of Leadership

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(Ahearne, Michael) (Boichuk, Jeffrey P.) (Bolander, Willy) (Hall, Zachary R.) (Zahn, William J.) (Nieves, Melissa)

Synergistic Effects of Relationship Managers' Social Networks on Sales Performance

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(Palmatier, Robert W.) (Gonzalez, Gabriel R.) (Claro, Danny P.)

Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free…

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(Schumann, Jan H.) (Wangenheim, Florian von) (Groene, Nicole)

Service Quality: The Impact of Frequency, Timing, Proximity, and Sequence of Failures and Delights

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(Sivakumar, K.) (Li, Mei) (Dong, Beibei)

Marketing in Computer-Mediated Environments: Research Synthesis and New Directions

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(Yadav, Manjit S.) (Pavlou, Paul A.)

Not All Fun and Games: Viral Marketing for Utilitarian Products

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(Skiera, Bernd) (Schulze, Christian) (Scholer, Lisa)

The Innovator's License: A Latitude to Deviate from Category Norms

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(Barone, Michael J) (Jewell, Robert D)

Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with…

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(White, Katherine) (Peloza, John) (Jingzhi Shang)

More Than Words: The Influence of Affective Content and Linguistic Style Matches in Online Review…

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(Ludwig, Stephan) (Ko de Ruyter) (Friedman, Mike) (Bruggen, Elisabeth C) (Wetzels, Martin) (Pfann, Gerard)
Hal. Awal Sebelumnya 31 32 33 34 35 Berikutnya Hal. Akhir